I could really use some help with my shop. I get some visitors, 20 seconds or less and they’re gone! No sales. I do t like the theme. I can’t figure out how to change the pages or update to showcase newer products. Assistance would be greatly appreciated. Maybe point me in the right direction?
I'm Richard - CRO Expert of PageFly - a Free Landing Page Builder for more than 100.000 Shopify merchants and I would love to give some feedback about your store based on my experience. Here comes my initial thoughts:
What is good:
- You include collections and products on the Home page, which leads customers to your collection and product page.
- I really highly appreciate that you include sections such as the Search bar, add to cart button, etc, in the header.
What should be improved:
Firstly, you should pay attention to the style of your menu. Each heading is not in the same style as others. Then, you can consider making your menu a sticky section. When someone scrolling up or down, your menu will always display.
I highly recommend you should change the Hero banner as it is the first image I can see when I just visit your store. However, it is not clear about what you sell. You should use a banner with your product image instead or some image that is more relevant to the product you are selling. This way, people can get what you are selling right away. This is super important because visitors just coming to a website for a few seconds, so you have to make sure to keep your website clear and impressive. Furthermore, it should be a high-quality image. Next, include a Call to Action button to encourage people to act more. For example, "Visit our product now" or "See now".
You have left so many blanks in your product list which lies on the top section of your home page. This not only causes visitors' bad impressions but also makes your website layout not good. I highly recommended that you should include more products in this list. Take our Mondo template for an example:
Remember to add Call to action buttons under your product on all your pages including Home Page, Collection Page, and Product Page.
You have shown 8 products with the same images and prices. I think you should consider showing one product call Improper Apothecary Wax Melts with 8 different variants on the Product page.
5. Use same-height images:
Images with different heights will make the layout look not professional. Therefore, you can think about adjusting the heights to make them the same.
6. Consider showing testimonials:
This is like social proof which makes your products more credible for people to shop. You can refer to our BFCM template:
These sections help build customers' trust. This is an important part that needs your consideration.
II. Product page:
I take this page for example https://shabbeditbytami.com/collections/improper-apothecary/products/improper-apothecary-wax-melts-t...
You should display more images about the product, such as what color it is, how it will look like when the paint on something. Moreover, I highly recommended that you should include dimensions of the products such as how large it is.
Above are some of my feedback on your store. Hope you will find something valuable. Honestly, you are doing well, and please keep moving.
If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!
Your website looks great .try to implement following features to increase traffic.
Try to add social sharing and return policies at footer of home page.
Wishlist will helps us to send emails to customers to drag his intension towards item and make him to buy.
Try to add customer reviews below product page. It help the customer to know clear information about products.
Social login helps to login directly with facebook, instagram.
Implement reward program with subscription ,referral ,order .which makes customer to visit again and buy products by applying rewards.
Hope! It will helpful.
- The home page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Blog Posts- Instagram Feed.
- Add shipping-privacy-return/ refund policies-contact us-about us-social media links info in the footer menu.
- Add a review section on the product page. Reviews are very important as people read reviews before making a purchase.
- Your store lacks customer engagement in your store. If you want better retention and more conversions, you want to invest in engaging your customers.
To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app.
P.S- Free plan available.