How can I improve my beginner-level online pet store?

How can I improve my beginner-level online pet store?

19 0 7

Hello Community, 


as the title says, really beginner and I hope you guys can give me some critique there and there.


The idea behind the store would be to add more dogs/cats products. Right now I am trying to have the "right" product page and then to copy the idea for other future products.


Please let me know if there is anything I should change ( Home Page, Product Page, Purchase Page) anything else is also much appreciated.



Replies 3 (3)

Shopify Partner
691 86 98

Hi @pawliciouz,


Congrats on your new store!!!


I’m Theodore White from PageFly - Shopify Advanced Page Builder App. From my CRO expertise, I’d love to give you my suggestions as hereby:


1. Have a sticky header

This will help customers navigate from every part of the homepage to any page of your store more conveniently.


Also, please recheck the quality of the logo to make sure it's of high quality.


2. Add testimonials - customer reviews

Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos


3. Add a section about your brand story

A business can stand out with its brand story. A brand story helps customers understand more about your business and also helps your store look more attractive.


4. Update the footer

The current footer of the page is almost hidden by the sticky ATC section, so I'd highly recommend you adjust the spacing here to make it more readable.




5. Have a social feed

You can consider adding your Instagram photos to a section near the footer of the page. This can help keep your website fresh and make your visitors engage. Accordingly, the conversion rate will be enhanced. This is also regarded as a golden chance to increase brand awareness, so please don't miss out!


6. Have a benefit section

Adding a benefit section in the middle of the homepage will give your customers a reason to purchase from you instead of the competition. This helps reduce the bounce rate and increase the likelihood of purchase.




And that's my feedback! Hope it helps you boost the conversion rate.



Theodore | PageFly Team

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Shopify Staff
2497 456 416

Hey @pawliciouz.

Thanks for reaching out. 
I appreciate that you have provided your online store URL for us to explore! Looking into your store, I noticed that you are using the announcement bar to inform your customers of the free shipping offers - that is a great way to get your visitors browsing. 
What do you think about including a slideshow section as the first section on the homepage? This would allow your visitors to learn more about the business and product available as soon as they load into the online store. You could include an example video of the product in the slide as an example. This is a good way to strengthen your brand. 
Since you have one product that you are offering at the moment, you could use a Featured product section to showcase your available product in the center of the page. You can make changes to the theme and add sections by navigating to the Theme Editor. I took a screenshot from my test store to show you the section I am referring to: 
Let me know if you have any questions. 

Ollie | Social Care @ Shopify 
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18 0 4

Hi @pawliciouz 

Congrats on your new store I have nothing to sell I don't have an app...

I'm just another seller just like you and I saw your post I checked the product page I had one concern the GIF is different from the product images it is a different design GIF is more round and your product is more like a square IMHO it's a bit spammy doesn't look legit...
see attached screenshot



I think you can easily fix this issue and be successful!

Good luck and a lot of success💰