How can I improve my handmade jewelry business conversion rate?

[kanyewestnewmer]

Greetings, Shopify community

It's been a month and a half since I launched my handmade jewelry business on Shopify, and I've only had a few sales. I got about 1000 visitors today, but no sales as of yet. I'm not sure what the problem is with my conversion is. I'm hoping someone will visit my website and offer some input.

[Maz]

Hi, @kanyewestnewmer!

Congrats on your new store and I am so happy to hear you've joined Shopify!

I understand that you are concerned about the lack of sales on your jewelry business on Shopify, not to worry a lot of merchants have been in your position at some point in time, and I am here to help!

If you'd like, feel free to share your store's URL so that I can take a look and offer some tips and advice.

I am going to recommend to you some actions you can take to turn your customers into buyers;

• Increase conversions on your store. Increasing conversions on your store may take some time and effort, but you will reap the rewards once orders start coming in! Have a look at our blog here on this very topic to inspire you!
  
  

• Make sure that your website is easy to navigate, visually appealing, and provides a seamless shopping experience for your customers. You don't want them to struggle to find the information that they want. Ensure that your product descriptions and images are high-quality, and that your policies and shipping information is clear and easy to understand. You can learn more about setting up your policy pages here.
  

• Consider adding honest product reviews to your products, this helps gain trust with your customers and also transparency. We have a great free app here, to help you with that!
  
  
• Make sure your contact information is clearly listed on your site and consider adding a chat feature like Shopify Inbox here, to help spot conversations that will convert to sales. It could be the case that a customer has a question about a product before they want to purchase!

Remember that increasing conversions on your store is a continuous process that requires ongoing optimization and experimentation. Don't be afraid to try new strategies, track your results, and make changes as needed to improve your conversion rate. With persistence and a willingness to learn and adapt, you can build a successful and profitable online store!

May I ask what kind of marketing initiatives you are utilizing right now for your store? Our Marketing and Promotions guide at this link might be helpful to help convert visitors into customers.