How can I improve my new ecommerce webpage?

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I am very new to this platform and Shopify. I am looking for someone to check out my webpage that I just opened 7 days ago at and send their constructive criticism’s that I may know what to fix again I am on my own in this journey starting out and learning a lot. 




Replies 2 (2)

Shopify Partner
1079 323 316

Hi @SBigGuy1,

I'm Kate from PageFly - Shopify Landing Page Builder.

Congrats on your new store! It's clear that you've put a lot of thought and effort into the very first step on this journey. From my expertise, I would like to offer some suggestions to help you improve your online presence & grow your business better.

1. Invest on the hero banner

Your current hero banner in homepage may cause visitors confusing feelings when they first land on your site, due to those reasons:

  • Lack of bespoke image of what products you are selling
  • Lack of content describes your brands and your core products.
  • Lack of Call to action (CTA) button to guide visitors to next step

You should Invest more on the hero image, content & also button to attract visitors at the first glance & encourage them to engage more with your store & guide them what action you want them to take. The CTA button could link to the feature product, a collection or an event that the store runs on soon, etc.

PageFlyKate_0-1702266806695.png2. Add a favicon logo to your store

As I can see, your website currently lacks a favicon logo. This is the small logo that typically appears in a browser tab, and I've highlighted it in the screenshot below. Favicon logos can improve the user experience by making it easier for visitors to identify your site when they have multiple tabs open in their browser. It also makes bookmarking and navigating to your site more intuitive.


 3. Better showcase the price of products

Shoppers often visit e-commerce websites with the primary intent of finding and comparing prices. You should set it bold or use another color to make the price information more noticeable. It will meet shoppers' expectations and help them make informed decisions quickly.


You can take this image below as reference:


4. Use option swatches for product details

Instead of just listing the product variants, you can consider using option swatches to enhance the shopper experience. Option swatches provide a visual representation of product variations, such as different colors, sizes, or styles.

Swatches are intuitive and user-friendly. Customers can simply click on the swatch that corresponds to their desired option, reducing the need to read text-based descriptions or select options from drop-down menus.


You can see it in this reference below:

PageFlyKate_5-1702266804256.png5. Don’t miss out on the Christmas Holiday!

Don't overlook the importance of promotion events during the holiday season. It will help you get the best out of holiday season traffic on the platform & get your very first sales. Here are some actions you can take for the upcoming Christmas Holiday:

  • Create a Christmas-themed landing page which highlights exclusive deals and provides a cohesive holiday experience for visitors




  • Add a countdown timer to the most noticeable spot on your website (ex: Announcement bar, Homepage banner, Pop-up, etc) to create a sense of urgency and drive conversions.


That’s all of my feedback. Hope it will help you enhance your storefront. Feel free to reach me in the reply section if you need further discussions. Wish you luck and endurance on your entrepreneurship journey!



Kate | PageFly Team         

Please let me know if it works by giving it a Like or marking it as a solution!

PageFly - #1 Page Builder for Shopify merchants.

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Hello @SBigGuy1 


I hope your are doing well and staying safe. There are a few suggestions i would like to make about your store.


  •  Make sure your brand has a favicon, which is a visual icon that helps customers to find  you  when they have multiple tabs open. It represents your brand visually and helps boost your online branding as well as trust from potential consumers
  • Sticky header is recommended, as it makes it easy for the user to directly jump to the menu at any point of time while they are navigating through the Site.
  • A properly designed and built hero banner can help drive the right kind of customers on your website. Consider a strong message that represents what next step you want your site visitor to do based on their needs along with the CTA button on the banner.
  • Growing your business with a business blog is a great way to market your site. Now that you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into leads.
  • Expand your social media promotions and attach those social links to the icons on footer menu. Make sure that social links open on new tab
  • Update contact us page with adding more details, as it builds trust on your store.
  • You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store which provides seamless integration between Shopify-Etsy shop. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more, If you have any unique/handmade/vintage goods in your store, you can give further exposure to your products.