How can I improve my online store for better sales?

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I recently created my online store and I need some advice on it. Store link


 I'm getting traffic but not sales. Please can anyone look at my store and give me feedback. Also, suggest me some tips to improve.

I'd be very grateful.

Replies 2 (2)

Shopify Partner
1078 323 316

Hi @UC1 ,


This is Kate from PageFly - Shopify Landing Page Builder App. 

Congratulations on your new store! It looks amazing and professional, and it's clear you've worked hard on it. I'd love to share some suggestions as hereby:


1. Adjust content for the announcement bar

You can change the content of the text to announce a new campaign to promote your store. This can engage your customers thoughtfully and demonstrate your commitment to offering them a unique experience with your store.



2. Highlight the CTA button

This button serves as a vital tool to guide customers toward the desired action you want them to take. Whether it's redirecting them to a collection page, a landing page, or any other relevant destination, the primary call-to-action button plays a significant role in driving engagement.

To enhance its visibility and effectiveness, consider trying a different color for the button. 



3. Make the product price more visible

Consider increasing the font size or using attention-grabbing colors for the prices. This simple adjustment can draw customers' eyes to the pricing, creating a sense of urgency and emphasizing the value of your products.



4. Highlight the product price and product title

Use a large font size, a bold text style, or an eye-catching color to make the product price and title more visible for the best clarity. Also, please make sure the product price is correctly positioned.


You can check this image for reference:



5. Consider changing the background color for sections

The homepage of your website has a lot of different background colors, which can be distracting for users. This can make it difficult for them to focus on the products that you are trying to sell. I recommend that you simplify the background colors on your homepage to make it more visually appealing and easier for users to find the information they are looking for.

In this screenshot, we can see that the background is composed of three colors:


Here are some specific suggestions:

  • Choose a single background color for the entire homepage. This will help to create a more cohesive look and feel for the page.
  • Use different colors for different sections of the homepage, but keep the colors within a limited color palette. This will help to create visual interest without being too overwhelming.
  • Use light colors for the background and darker colors for the text. This will make the text more readable and easier to focus on.

6. Create a Back-To-School collection

Take some time to consider creating a dedicated collection on your website specifically designed for students. This specialized assortment will offer customers added convenience as they explore and find products that perfectly cater to their needs. By organizing all student-centric items in one place, you can make the shopping experience more straightforward and enhance customer satisfaction.


These are some suggestions for improving the design. I hope this will be helpful for you.

Let me know if you have any questions. 
Good luck and have a nice day! Cheers!

Please let me know if it works by giving it a Like or marking it as a solution!

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Shopify Staff
2327 454 397

Hey @UC1.
Thanks for reaching out. 
I appreciate that you have provided us with your online store URL! Looking into your store, I noticed that you are using the announcement bar to inform your customers of a discount code - that is a great way to get your visitors browsing. You could potentially add a free shipping offer for orders that meet a specific amount. 
You have beautiful products available on your store! What do you think about including a slideshow section as the first section on the online store? It can make the homepage more interactive and engaging to your visitors as well as strengthening your brand. For example, you could include your best seller or favorite product in the slides.
Add more social media links to the online store to show business legitimacy. Connecting your online store using the available Sales Channels to various social media platforms can help you reach a larger audience.
Let me know if you have any questions. 

Ollie | Social Care @ Shopify 
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