How can I improve my online store's design and layout?

[Fehefamily]

I have spent about a year figuring out the logo and layout and what to even sell and who to sell from I have no web design experience prior to this used YouTube tutorials and guts and family and friends to make this.

Please provide me.with your honest advice 

Store link is

 https://fehefamily.shop/

[dannyelo · Accepted solution]

Hello,

This is only my opinion.

Background: Remove all gradient background. It does not look good. I'll try a white background and more minimalistic.

Borders: Also remove all borders, they look old.

Logo: I can't even read whats the name of your brand and also the image is not quite good. Try to make an svg logo so it is not a square image with the logo in it. I would redesign the logo and make the text a lot bigger and the small icon.

Header: header is taking too much vertical space, try to reduce it a lot

Communication: Try to communicate more about your brand, services and features. Use chat gpt to get ideas and transcribe them. 

Hope it helps.

[tobebuilds]

Hey, it's Tobe from Regios Post Purchase Surveys, the app that helps small businesses collect customer feedback. 

What's your plan for getting visitors to your store? If you're using Facebook ads, be sure to test out different targeting options before putting a lot of money into ads.

Some ideas for you:

• Fans of African pop culture icons, such as Wizkid, Burna Boy, and Tiwa Savage. These people will likely be more interested in buying African products.
• Location-based targeting. I'm not sure where your store is located, but you can either target people in Africa, or you can target locations in your country that have high African immigrant populations. For example, Texas, Maryland, and Atlanta, have high Nigerian populations.

If you're using ads, also make sure to add a pixel to your site, so you can lower marketing costs using lookalike and retargeting audiences.

You can use attribution tools like post purchase surveys to identify where your highest-paying customers are coming from, and adjust your marketing strategy accordingly.

[flareAI]

Hello @Fehefamily,

Greetings! I am Gina from the flareAI app helping Shopify merchants get $7Million+ in sales from Google Search, on autopilot.

Hope you are doing good. Here are few suggestions.

1. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
2. Add social media for the store to increase the traffic. Social media icons in the footer of your Shopify store can increase the visibility of your social media profiles, making it easier for customers to find and follow you on different platforms.
3. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
4. Add About Us page which is a reflection of the purpose and personality of the business.
5. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
6. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
7. Remove Powered by Shopify from footer and add your own branding to your store footer.
8. Add Contact Us page for better customer interaction.
9. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

10. Add more detailed product description in product pages. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.

11. Add more payment options other than GPay and ShopPay which will be convenient for the customer to purchase products

Please don't hesitate to reach out if you require any additional assistance.

Gina