How can I improve my updated online store?

[Paige3man]

Hello I’ve updated my store could you please give me some feedback. Thanks 

Heres my store http://raylights.co.uk

[oscprofessional]

@Paige3man ,

Welcome to the Shopify community.

Hope you are doing well. Here are a few suggestions.

Logo: For Brand identity, you need a proper logo to represent your business as the logo needs more improvement on your website. It's a basic or important foundation for branding your business.

It’s important to note that your logo does not need to be exactly 410 pixels wide by 205 pixels high.

Front Images: Use good quality featured banner images with call-to-action buttons to captivate user attention. Use all images with good quality with the right dimension.

Homepage: Homepage designs guide your visitors around your website. To engage visitors you need to work on the homepage layout design. Include trust indicators on the homepage. Homepage content should be strategically decided. You can add a ‘Call to action banner’ ‘New arrivals’, ‘Top selling products, Most popular collection, announcement bar, Today's deals and offers, etc on the homepage to engage users.

Add Blog: You know creating/adding blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, and social media promotion to drive search traffic to your website.

Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customers' trust and help customers to feel more secure in their buying decision.

Improve SEO, links, usability, and performance score to increase more conversion & sales (Your page could be better)

Check your store with the Page insight tool to get the score. because the low mobile score can kill the website traffic.

You need to focus on the following points........

• Use dynamic content.
• Choose relevant keywords
• Use design to improve user experience.
• Improve page loading time.
• Create Content That Converts
• Add testimonials, reviews, and logos
• Mobile-friendliness
• Quality Content
• Send Relevant Emails
• Make Use of First-time Offers 

Hope these points will help you!

Visit our website to get more information.

https://www.oscprofessionals.com/search-engine-optimization/

[TobiasDalhof]

Hi @Paige3man,

Overall, it looks great!

However, I did notice that you're missing information about shipping on your website. This is an important aspect of the customer's purchasing experience, and can greatly impact their decision to make a purchase.

I recommend adding a dedicated "Shipping" page to your website that outlines your shipping policies, rates, and estimated delivery times. You could also include information about any free shipping promotions you may offer, as well as any international shipping options.

By providing clear and detailed shipping information, you'll help build trust with your customers and increase their confidence in your store.

Kind regards

[Ollie]

Hey @Paige3man.

Thanks for reaching out.

I appreciate that you have included your online store URL for us to explore!

Looking into your online store, I did notice that you are using the announcement bar to make your customers aware of any ongoing sales or free shipping offers. That is a great way to create a buyer incentive.

What do you think about adding a slideshow section to the homepage? This will allow you to make the homepage more engaging and personalized. You could potentially include your best seller or favorite product in the slides. It is a great way to showcase your products to your visitors.

You can offer your customers additional security about their purchase by allowing Product Reviews to your online store. Allowing your customers to leave their feedback may encourage others to share their experience.

When taking a look at your store today I also noticed that you do not currently have a favicon set for your website. A favicon is a small square image that represents a website in web browser tabs. Typically, favicons feature a logo, the first letter of the company name or simply an image that reflects the specifics of the website it represents. Adding a favicon to your online store can help strengthen your brand and add a polished look to your website. You can click on this link to read instructions on how to create and add your own favicon your store.

Keep in mind that these images are displayed quite small, so it's good to keep in mind that the image you use should be readable at small sizes.

Let us know if you have any questions.