Feedback for your online store from the community
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This is an accepted solution.
Hello @MagnoliaMonarch ,
It's great that your 20% traffic is organic. I would like to make some suggestions so you can increase your traffic and turn your visitors into paying customers:
1) Header & Banner:
Header and banner are most crucial part of a the store design because that's the first thing a visitor sees. E-commerce websites bounce rate differs in average from 20% to 45%. Meaning, many users give the judge about an online store in the first few seconds and bounce off.
2) Add Content:
3) Review & Testimonial Sections:
These sections play crucial part in online stores. I would suggest you to activate either Shopify review app or pick from the app store. Until your products have solid reviews, you can include selected testimonials in your home page to build trust:
4) Make Discount Offers Visible:
You offer free shipping on orders above $25 however that should also be notified on the cart so that all the customers know about the deal and make sure they reach $25 to get free shipping. You can use a discount progress bar like:
5) Email marketing:
6) Loyalty & Reward Program:
I would suggest you to implement a loyalty & reward program. Customers are more inclined to buy knowing that they'll be getting discount points on repeating purchases. Also you can build a solid customer base. Example:
I hope these help and good luck! Feel free to reach out if you need any further assistance.
Best regards,
Eray Barslan | Shopify Developer & Designer
This is an accepted solution.
Hello @MagnoliaMonarch,
I am Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot. I am here to support you.
Having taken a close look at your store, I believe that below suggestions could help drive sales.
1. Add the Home page link to the main menu so that for visitors will be easy to navigate from any pages back to Home page.
2. Enhance your product pages by including a comprehensive and informative product description that highlights the key features and benefits of your product. This will entice potential buyers to make a purchase.
3. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
4. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
5. Discounts and limited-time offers will help to increase sales.
6. Add more detailed filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
7. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
8. Through consistent and high-quality blogging, you can improve your website's search engine rankings, drive more traffic to your site, and establish your brand as a trustworthy and knowledgeable source in your industry. By focusing on creating valuable content that addresses your readers' needs, you can build a loyal following and boost your online influence.
9. Add a section for email Newsletter in the footer to give updates pertaining to your business, products, and services.
Hope this helps
Gina
This is an accepted solution.
Your logo isn't visible on all browsers. It's hidden on Firefox. This is how it looks:
I have identified the issue and you can fix it by following:
.header__heading-logo {
height: auto;
width: 100%;
}
Remove the width: 100% like below and It'll be fixed:
.header__heading-logo {
height: auto;
}
Cheers,
Thank you, Malik. For the Favicon, I've added the image I wanted to use in the customize theme section but I noticed it's not being displayed on the web tab.
Also, as far as the background image, I had one there before, but felt like the viewers were having to scroll past it to get to my products and didn't know if they would stay engaged long enough. Would it look better like this?
This is an accepted solution.
Hello @MagnoliaMonarch ,
It's great that your 20% traffic is organic. I would like to make some suggestions so you can increase your traffic and turn your visitors into paying customers:
1) Header & Banner:
Header and banner are most crucial part of a the store design because that's the first thing a visitor sees. E-commerce websites bounce rate differs in average from 20% to 45%. Meaning, many users give the judge about an online store in the first few seconds and bounce off.
2) Add Content:
3) Review & Testimonial Sections:
These sections play crucial part in online stores. I would suggest you to activate either Shopify review app or pick from the app store. Until your products have solid reviews, you can include selected testimonials in your home page to build trust:
4) Make Discount Offers Visible:
You offer free shipping on orders above $25 however that should also be notified on the cart so that all the customers know about the deal and make sure they reach $25 to get free shipping. You can use a discount progress bar like:
5) Email marketing:
6) Loyalty & Reward Program:
I would suggest you to implement a loyalty & reward program. Customers are more inclined to buy knowing that they'll be getting discount points on repeating purchases. Also you can build a solid customer base. Example:
I hope these help and good luck! Feel free to reach out if you need any further assistance.
Best regards,
Eray Barslan | Shopify Developer & Designer
This is all great info. Thank you so much. I'll start working on adding these features soon. First thing, I do have my logo in my header and it is linked to my home page. Can you please clarify what you mean?
This is an accepted solution.
Your logo isn't visible on all browsers. It's hidden on Firefox. This is how it looks:
I have identified the issue and you can fix it by following:
.header__heading-logo {
height: auto;
width: 100%;
}
Remove the width: 100% like below and It'll be fixed:
.header__heading-logo {
height: auto;
}
Cheers,
This is an accepted solution.
Hello @MagnoliaMonarch,
I am Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot. I am here to support you.
Having taken a close look at your store, I believe that below suggestions could help drive sales.
1. Add the Home page link to the main menu so that for visitors will be easy to navigate from any pages back to Home page.
2. Enhance your product pages by including a comprehensive and informative product description that highlights the key features and benefits of your product. This will entice potential buyers to make a purchase.
3. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
4. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
5. Discounts and limited-time offers will help to increase sales.
6. Add more detailed filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
7. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
8. Through consistent and high-quality blogging, you can improve your website's search engine rankings, drive more traffic to your site, and establish your brand as a trustworthy and knowledgeable source in your industry. By focusing on creating valuable content that addresses your readers' needs, you can build a loyal following and boost your online influence.
9. Add a section for email Newsletter in the footer to give updates pertaining to your business, products, and services.
Hope this helps
Gina
Hey @MagnoliaMonarch
Your store's home page hero image (big banner image at the top of your website) is fantastic, but sadly, it is just one. Using a carousel, you can showcase your star products. Also, there is no sign of handcrafted jewellery in the image, and a first glance at it gives the impression that your store sells sunglasses or beach-related stuff.
Regarding SEO fluctuation, an ideal approach is to diversify your traffic channels in the form of social media, ads, and industry directories. Updating content regularly on the blog section of your site is the key to delivering the latest insights to the customers. The more exciting things you publish, the more your audience craves for it and will have no qualms about spending time on your website.
As a result, you will see a significant reduction in bounce rate. The bounce rate is a crucial parameter that will tell Google about the worth of the content. Therefore, a decisive factor in terms of boosting search engine rankings.
Dig into your website's google analytics account to find out the most impactful metrics and fix them if required to enable impeccable user experience.
Adding your primary keywords in your store URLs is an SEO-friendly gesture that makes your page relevant to your audience.
All the best,
Cedcommerce
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