How can I increase traffic to my small candle business website?

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Hi, I created and launched my store 20 days ago. I am a small candle business owner living in UAE, but I am not seeing enough traffic or sales coming in. I have been posting ads and content on Instagram and tiktok consistently. Any tips, please.

My website is 

Replies 3 (3)

Shopify Staff
2411 454 407

Hey @MR19.
Thanks for reaching out. 
I appreciate that you have shared your online store URL with us to take a further look! Looking into your store, I did notice that you currently do not have a favicon added to the homepage of your store. A favicon is a small image that displays on your browser tab and represents the business/company. If you take a look towards the tabs of your browser - I am sure you will see a favicon! You can add a favicon to your store to give it a polished look by following this step-by-step guide here
I did see that you are using the announcement bar to welcome your visitors to your homepage - what do you think about including a discount or free shipping offer in the announcement? This is a great way to inform your potential customers about the offers that are available. It can encourage your visitors to begin browsing through the available products and collections. 
Additionally, you can make the homepage more engaging and interactive to your visitors by adding a slideshow as the first section available under the header navigation. This can allow you to strengthen your brand by showcasing more of your products.
Let me know what you think and if you have any questions. 

Ollie | Social Care @ Shopify 
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Shopify Partner
1501 338 362

Congratulations on launching your candle business! Building traffic and sales for a new online store can take time, but there are several strategies you can implement to enhance your online presence and attract more customers. Here are some tips for improving your website and marketing efforts:

  1. Optimize Your Website:

    • Ensure your website is user-friendly, mobile-responsive, and easy to navigate.
    • Improve the website's loading speed, as slow sites can deter visitors.
    • Clearly showcase your candle products with high-quality images and detailed product descriptions.
  2. Search Engine Optimization (SEO):

    • Optimize your product pages and website content with relevant keywords.
    • Create a blog on your website and regularly publish content related to candles, home decor, and related topics.
    • Utilize meta tags and descriptions for better search engine visibility.
  3. Social Media Presence:

    • Continue posting regularly on Instagram and TikTok, showcasing your candles, behind-the-scenes content, and customer testimonials.
    • Engage with your audience by responding to comments and messages promptly.
    • Consider collaborating with influencers or other businesses in the UAE to expand your reach.
  4. Paid Advertising:

    • Consider running targeted ads on platforms like Instagram and Facebook to reach a broader audience.
    • Experiment with different ad creatives, targeting options, and budgets to find what works best for your business.
  5. Email Marketing:

    • Build an email list by offering discounts, exclusive content, or other incentives for sign-ups.
    • Send regular newsletters to your subscribers, featuring new products, promotions, and updates.
  6. Customer Reviews and Testimonials:

    • Encourage satisfied customers to leave reviews on your website or other review platforms.
    • Display positive reviews prominently on your site to build trust with potential customers.
  7. Participate in Local Markets or Events:

    • Explore opportunities to showcase your candles at local markets, fairs, or events to attract a local customer base.
  8. Loyalty Programs and Discounts:

    • Implement loyalty programs or offer discounts for repeat customers to encourage customer retention.
  9. Analytics and Adjustments:

    • Use website analytics tools to track user behavior and identify areas for improvement.
    • Analyze the performance of your ads and adjust your strategies based on the data.

Remember that building a successful online business takes time, so be patient and continue to adapt your strategies based on the feedback and data you receive. Good luck with your candle business!

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Upon first screening I already found obvious reasons why; you might want to get an SEO to work on this site.

The basic metatags (titles, descr too long, no real keyword targeting), heading structure (empty H1), aswell as PDP optimization is not done well.

If you need help with this, feel free to reach out.


SilverLine Studio
SEO Agency