My friend build up a Shopify store of different products. The site URL is https://mossartbyrishstudio.com/. But unfortunately, one day traffic is increasing. But another day it is going down. Products are properly listed with optimized, as per SEO audit no internal error has found out. Daily backlinks are created but no mush organic traffic. Please help.
Add Nice logo which gives Identity and separates from the competition.
Make a Good Hero banner with Shop Now (CTA).
Add ATC(add to cart) buttons on the products.
Need to Focus more on the Product page.
You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store which helps to increase your sales further. Improve your conversions by directly reaching those who close to your customers.
There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.
Please see these useful resources:
The Header: you should make your header become sticky; then show the main menu and the search bar on it. They are very useful for customers to search for content in your store.
Your Product page:
I hope these suggestions can be helpful for your online store. Hit Like or Solution if you agree.
Good luck with your store!
If you want a consistent stream of organic traffic I’d recommend creating videos to serve your audience. You are 100% on the right track with your DIY blog, this is awesome, I'd just recommend doing video format as well. You can do short 30 second to 1 minute videos for TikTok, IG Reels, Facebook. You can also do longer videos and post them on YouTube or Facebook. As for the platforms, right now I personally suggest TikTok & YouTube. You are going to grow way faster on TikTok right now than you could on IG Reels or Facebook. It has the potential to be a double fold success for you because not only can you earn on the platforms themselves (ie. with YouTube you can get AdSense, add affiliate links and do brand deals) but also you are driving traffic to your store and selling there as well. A good example of this in action is the Detail Geek. He has a service based vehicle detailing business and creates YouTube videos of himself detailing vehicles. He will mention products he is using and drive traffic to his online store AND he also earns AdSense money by allowing YouTube to place ads in his videos.
I can tell there has been some work done there, which is great, I’d encourage you to keep working on it more. Your title has a lot of keywords which is great for Google bots but not so much for humans. Good SEO should include keywords, yes, but it should also appeal to humans and make them want to click.
Ie. If someone was selling gluten free cakes, which listing would appeal to you more/make you want to click:
"Gluten free cake, GF cake, allergy friendly, no gluten cake"
"Gluten Free Cake with Vanilla Icing & Fresh Strawberries (Allergy Friendly)!"
I know SEO is no small task but it’s going to make a big impact. We created a video walking you through how to do your SEO that you can watch here:
The last thing I'd recommend is to sell locally first to get those first customers and to bring in reviews. You can advertise by joining local community groups, Facebook buy & sell pages, joining online trade shows (and in person when you are able).
Make sure to include a business card with every purchase that includes an incentive (such as a percentage off) for their next online purchase. This encourages people to purchase through your online store and that way the next time someone comments on a product you’ve made, they can refer them to your website that they now know you have.
Here is a video on how to create discount codes:
You could also offer incentives such as free local delivery:
If delivery is not an option, or if you want to offer two things, you could offer local pickup as well:
Also, you need to add in an estimated shipping time at checkout. For some people, shipping time can be a deal breaker so they won’t proceed with their purchase without that information.
I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
You can only produce high-quality content to drive traffics from Google. For example, instructive blog posts, tutorial videos, help articles, link back from review sites, etc
This is known as the Off-page SEO works.
I've taken a look at your store and found there are quite a few things which if added can make better conversions.
1. You can add testimonials on the home page to make the store look more professional.
2. Add a link to Blogs in the header or footer
3. Discounts and limited-time offers will help to increase sales.
4. logo is an important part of your company's brand and makes a significant impact on a company's public perception
5. Add more specific product title/URL in product pages.
Creating the perfect SEO product title/URL can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
6. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
53% of eCommerce traffic is Search, far greater than Paid Ads & Social Media. When your customers search on Google, your product can be found only if Google has indexed the page. As your store grows, Google's crawl time for your store may remain the same. This means over time, less & less of your products are found on Google. flareAI helps to automate your sales on free channels. flareAI works every day for you, tapping into the world's largest free sales channels. Get your products found on Google, the world's largest eCommerce service with flareAI.
Hope this was helpful!
Hope you are doing well.
I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?
Another Thing you could consider: Not all traffic is good traffic.
Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.
I visited your store and have some feedback that you can use.
Here are some areas where you could consider working on
A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.
It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types
It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.
You should also add a Call-To-Action (CTA) or a Shop Now button to the banner, so that users can be redirected to the relevant product page, without much delay.
Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you!