How to revive my 11-year-old business after pandemic setback?

[Lockkeyleathers]

So I have had this very successful business for 11 years. The pandemic wiped me out. 2021 I bounced back and did better. Definitely not pre-pandemic numbers. 2022 numbers were low to almost non-existent. I have updated my website to a faster better theme, and I have been working on all aspects of SEO/ google analytics/ ads which is something I neglected. I know I need better photography which is also something I have been updating. I’m just curious if there is something I’m missing or do my products actually suck lol. I know it can take about 4 months to see any results from SEO. I just don’t understand how my numbers can go from amazing to zero. Any constructive criticism will be greatly appreciated. Site is below to view. 
www.lockkeyleathers.com 

[PageFly-Richard · Accepted solution]

Hi @Lockkeyleathers,

This is Richard from PageFly - Landing Page Builder App. I would love to share my initial thoughts when first browsing through your online store.

1. Add a favicon to your store

Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article to know how to add it.

2. Have an announcement bar

I see you attempt to show an announcement bar on your store. Basically, the announcement bar will announce information about shipping and discount or any promotion campaign of a store. It looks something like this:

3. Make the menu sticky

• A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. 
• A sticky navigation bar will help customers navigate from every part of the homepage to any page of your store more conveniently.

4. Feature your top collections

I see you attempted to showcase your products on your homepage. That’s great, but don’t just stop there. You should also feature some highlight collections and redirect to the collection pages. This helps customers know that you have more products to offer and they still have a lot more options to explore. It looks a little something like this:

5. Same dimension for product images in the same collection

Make sure all your products in the same collection should have the same size to create a polished look for your store

6. Add trust badges, tell your brand story

Your products are not everything, your brand credibility is important too. Using trust badges can help you with that. A trust badge section should tell the customers what you have to offer, maybe Free shipping, a Money-back guarantee, Certified products, and so on. There’re a lot of apps for trust badges you might want to check them out on Shopify App Stores. Basically, a trust badge section should look something like this

In addition, it’s also essential to have a brand story section on your homepage. Tell the customers what you do differently, and why they should choose you over other brands out there. This will also help increase your brand credibility and encourage your customers to make a purchase. A brand story section can look something like the image below.

7. Add testimonials - customer reviews

Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos. This section can also help you increase your conversion rate because reviews from previous customers have a big impact on your potential customer’s buying decisions.

8. Create a unique sign-up form

Having a sign-up form on your site, your customers can subscribe to your newsletter to receive product information, any sales campaign, etc from your store. Make use of your sign-up form and be creative with it, like adding a background image. You can take a look at the image below for an example.

Hope it helps and happy selling!

Warm regards,

Richard | PageFly

[Lockkeyleathers]

Thank you so much!

[AliReviews]

Hello @Lockkeyleathers ,

We are AliReviews - All-in-one reviews solution for all businesses.

Every businesses ups and down, don't worry, we dived into your site and see great works you did. To be honest, there just a few things we notice that you may want to change to create a better customers experience and boost your sales funnel.

1. Favicon: Add a favicon to your site to build your brand awareness and unique.

2. Header section: 

- Make your header sticky, this will allow customers access to any information that they want while scrolling through your store site.

3. CTA buttons:

- Highlight your CTA buttons to make it more visible and attract customers.

- Add CTA buttons under each of your products to increase the chance of likelihood to purchase from your customers.

4. Products section:

- Your products images should be in the same size and the products name, price should be set in the same line together.

5. Testimonials:

Add some testimonials to build your brand trust and boost your sales. You can use third-party apps to import reviews and design the visual in the way you want.

6. Products page:

- Make your price bigger to more visible or highlight it to attract customers.

- You can add rate star next to the price so people can have a comparison and increase the chance of likelihood price.

Hope these can helps. Please don't be hesitate to contact us if you need any further support.

It'd be so nice of you to hit the Like Button for us or mark this as Accepted Solution, it encourage us a lot.

Regards,

AliReviews team.

[Lockkeyleathers]

Thank you!