I have tried everything I could think of. Facebook ads, Instagram ads, twitter, but I have only made two sales which have come from friends in the last 2 months. I have made specific funnels for a target audience but still no sales. I keep a nice clean Instagram and it shows the prices on the items now. I made sure to put up my Polices to build trust but I’m still not making sales. I also downloaded apps to track my guests on my page. Please help me.
This is my store: https://kianasapparel.com/
This is PageFly. I would love to share my recommendations for your store and I hope this can help you with my conversion rate optimization and design experiment.
1. Home page
Add a favicon to your store.
This is one of the great things to make your store unique. You can check this tutorial here https://help.shopify.com/en/manual/online-store/os/using-themes/change-the-layout/theme-settings/add...
1.1 Invest in high-quality image
When customers visit your home page for the first time, they will see the banner first which is showing your store's product, but the image banner has low quality, this is not good for customer's feelings.
1.2 Add a headline
These product images are good in quality but I recommend you should a headline for them, for example, "Featured products", etc
1.3 Add collection images
I recommend you should add collection images to make more professional. Showing only text won't encourage customers to take action strongly
1.4 Add featured images for the blog posts
1.5 Add more customer's review
People love proof, especially when they visit a store and see many good reviews, they will be willing to shop!
I see that you have only 1 review so I recommend you can add more. You can check the available testimonial element here, just drag and drop it and you can edit as you want.
So you should add testimonial/product reviews on your store. They can be placed for each product or even a review collection on your home page.
1.6 Add social media
You can consider adding your store's social such as Instagram, etc with images. This is a good way to connect you better with your customers and keep them updating.
I also notice that you put your store's social media on the footer but it is less attractive, therefore I recommend you should add social media account with images, for example, Facebook or Instagram feed.
You can consult my store home page here if you want to have more ideas.
2. Product page
I take this page for example https://kianasapparel.com/collections/tops/products/aura
You can consult my template product page layout here https://demo.pagefly.io/pages/jewelleri
A page builder would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
In the holiday season such as Black Friday, Cyber Monday, etc, I prepared a master guide with unique marketing tips and some checklists to help to most out of those holidays.
Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate.
If you feel my answer helpful, like it or mark as a solution. Let me know if you have any questions. Cheers!
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Hello @Lashaune, here is my honest opinion & some tips to improve the store and increasing the conversions:
You need to make your store professional and engaging to make people purchase from you. Create a collection you have. Add a wide range of products.
On the homepage display collection- product recommendation(new arrivals, bestsellers, recently viewed, hot deals)- testimonials- blog section (as displayed currently)- Instagram feed
Change the layout of the product page. It doesn't look nice. Set your product page like this as shown below.
Add some marketing tools & customer engagement tools in your store to capture visitors & convert them into paying customers:
Hope this helps!
If you are looking to implement customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. You can check it out. I am sure you will find it useful.
I am also happy to assist you in setting up the above features in your store. Looking forward to your reply soon.
We are happy to help sellers to increase sales in this BFCM.
Sorry to hear, that has to be really discouraging. When you put money in, you definitely want a return on your investment, so I feel for you.
Clothing and accessories are a very saturated market which makes it extremely hard to rank for. I would recommend niching down, find out what is currently trending in clothing/accessories and focus on selling that. Make your website, your ads, your social media posts all focused on this trend. It will make your advertising dollars count if you are able to better specify who your target audience is.
After you've niched down, I recommend changing your theme which I know is a big deal, but I believe it is necessary. This theme works well on mobile devices but it is very hard to navigate on desktop. You can't see the price of your products until you hover over. Navigating the store is also very difficult. On desktop devices the eye is trained to look for that navigation bar, your navigation is hidden in the corner.
Additionally, on the individual products page, the image is so big that it takes up my entire screen. I can't see a price, a description or the add to cart button unless I scroll down. This is not good, you want to make the purchasing process as simple and quick as possible for your customers.
My last piece of advice is to spend some time on your SEO. The most important piece of selling is getting the right kind of traffic to your store, your target audience. We hear from a lot of store owners A LOT that they get a lot of traffic but no conversions. We’ve created a video walking you through how to do your SEO properly so that you can target your intended audience:
If you have any questions, you can contact us using the information in our signature. We hope our response was helpful, if it was, let us know by giving us a thumbs up!
PS: If you need some graphics for your store for Black Friday, we just released a free pack. They look like this:
They come in 4 different colors and have percentage variations ranging from 20%-80% off. You can download them for free when you sign up for our email list.
Hi @Lashaune !
Change your hero banner image - choose the high-resolution image , that will convey a message about your brand.
I have also found that there are only a few products in your store, try adding more products so that your customers will have a lot of options to select from.
90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.
For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave.
We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc.
There is a free plan available.
Hopefully, I managed to help you. If so, please let me know by liking this post.
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