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Any advice or feedback would be hugely appreciated.
If I were you, I'd fix 2 basic things:
Add Call-to-action button
Upon entering your store, people read content and might want to take action at any time, so make sure they know how to and can immediately do it.
Use concise text for hero banner
Take a look at the block of text. My eyes ache reading it. I suggest you use just one concise sentence that makes it clear what you are selling, even when people are just scanning the page.
You can checkout this article about optimizing and personalizing your homepage.