looking for a feedback on my store www.aspires.shop

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samkim
Tourist
7 0 3

i have traffic on my store but no sales sometimes. What could be the problem

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Marty
Shopify Staff
Shopify Staff
226 35 50

Hi @samkim.

Thank you for your message, I would be happy to provide you with some feedback on your store.

Converting traffic into sales is one of the hardest aspects of running an online store, but you currently have an edge, as you mentioned you are getting some traffic already. Where are you getting your traffic sources coming in from, have you looked into your Shopify analytics to decipher this yet? Or are you currently running any specific marketing and promotions on your store that is bringing this traffic in? I would love to hear more about this.

There are a couple of factors that come into play in a customer's decision to make a purchase from a specific online shop, I would recommend checking out this fantastic guide on the topic, it offers some really great things to consider with your shop to determine you are optimally set up for sales.

Some important things to consider that this guide breaks down:

  1. Is your main navigation easy to use?
  2. Can you move any non-essential pages to the footer navigation?
  3. Does your visual brand look professional?
  4. Does your homepage have a clear call to action?
  5. Does your website copy speak to your target audience?
  6. Does your website look just as good on your mobile phone?
  7. Does your business seem trustworthy?
  8. Are shoppers adding products to their cart?
  9. Are shoppers abandoning their carts?
  10. Are price or payment options stopping them from checking out?
  11. Are you remarketing to your website visitors?
  12. How are visitors scrolling, clicking, and searching your website?
  13. What else could be stopping you from making sales?

Another great resource that can help you dig into sales, is our guide that talks about Making your first sale here. This guide walks you through important factors to consider when trying to target your traffic to achieve more sales. It walks you through things such as:

- Why targeted traffic is so important in achieving your first sales and getting more customer trust and retention.
- Why paid advertising is one of the most important aspects of Online marketing and promotion.
- How to connect with an existing audience in a world run by Online stores.

These two guides are chock-full of tons of great information and tips on how to ensure you are not only getting the best traffic visiting your store, but you are converting that traffic into sales as well.

Another important aspect of making sales is ensuring you have a storefront that looks professional, your shop looks great, but I do notice a couple of things that I would recommend tweaking. The first being your slideshow images. Your slideshow images all seem to be slightly blurry:

If you are using a Shopify theme, I suggest checking our Uploading images resource here to ensure you are uploading the optimal image quality for your storefront. If you are using a third-party theme, I recommend reaching out to your theme developers to enquire about the best resolution for your photos. 

I also noticed in your Footer that you have an "About us" section, I love the inclusion of this, however, I didn't learn too much about you or your brand when reading it. "Aspires was started by like-minded individuals who wanted to deliver style and fashion in different products to online shoppers worldwide," this is a good start, however, is your shop really about style and fashion or is it more of a marketplace idea? I must admit, I had a difficult time understanding what your overall brand was, be it selling clothes, electronic devices or outdoor and automotive equipment. I would recommend choosing a product type to focus on so you can build your brand around that specific mission and have a better understanding of a specific target audience. If you are still hoping to sell both clothes, electronics and etc, you can totally do this, I would just suggest expanding your "About Us" section to build your brand's story on why customers should be buying their clothes and electronics from you instead of other marketplaces. We have a fantastic guide on writing an effective "About Us" section here, that you can take a look at here if you are curious.

I hope some of these ideas help you out moving forward, please do not hesitate to reach back to me here with any questions you may have. 

Marty | Social Care @ Shopify
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collinsmbaka
Pathfinder
118 8 60

This is an accepted solution.

Hi @samkim 

Issues with conversion have more to do with your marketing strategies, pricing, and understanding of your target customers. @Marty has provided you with a lot of useful resources that can guide you in that direction. I will suggest spending more energy on that area. Here are some feedbacks that can help you improve your overall store experience.

1. Create a professional logo and brand;

In a world with millions of online stores, it is super important that your customers/visitors are able to recognize your brand and differentiate your store from thousands of other stores available. Your logo is easily the best way to be recognized. You don't need to spend much for a good logo and branding work today, I will highly recommend getting a logo and spending a little amount on branding work. If you create a logo, with your logo you can take colors and use them as your brand color. It will improve your overall store experience and make your store look more professional.

2. Add customer reviews and testimonies;

I will highly recommend adding customer reviews to your store, even if you don't have customers. You can import product reviews from your vendors and add them to your store. Customers want validation that your products are legit and worth their money, and reviews from other customers are what they always look out for when they are searching for validation. If you have social media reviews or testimonies, I will also suggest importing that as well.

 

3. Add a Quickview/Quickshop

Having a Quickview/Quickshop option on your collection page will make it easier for your customers to view more of your products. When they are able to easily preview and read the product details without going to the product page, they are more likely to view more products and which in turn can increase their chances of making a purchase.

Most themes already have a Quickview/Quickshop option, you can check for this on your theme customizer and enable it.

Also, you can get the Quickview/Quickshop option for free when you install the Collections filter & Search bar by the Sobooster app.

 

Good luck and Cheers!

Collins Mbaka | Support Specialist @ Collection Filter and Search Bar

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CutOutWiz
Navigator
329 25 120

Hello @samkim 

Hope you are doing well.

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

Here are some areas where you could consider working on

  • Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.

    You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.

  • People tend to buy more from people they can easily relate to. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you. I see that you have a "About US" section. Trying adding more details and your stories to it. 

  • It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types

    Your banner looks very good and matches your theme and product. It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.

  • Use a star rating widget to let website visitors evaluate your business. They create standardization, allowing customers to compare different products easily. It also helps you get feedback about your products.

  • Customers read user reviews more than they read product descriptions. If they find that 50 other people have liked your product and have purchased from you, it helps your credibility and they feel safer buying from you. So try to add some reviews of your products and services to your homepage.

  • I see that your store doesn’t have a Favicon. Having a favicon on your website is crucial. It makes your site recognizable on browser tabs, but it too gives a professional look to your website.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

 

If you found this helpful, leave a Like to let me know.
If this answers your question, please rate this as an accepted solution :)

M, from the Business Development Team of
Cutoutwiz
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