I just started my new general store and been advertising with Facebook.
For FB advertising, I target relevant audiences for my products with image, carousel and video ads per ad set. However, while I get 50-100 visitors/day, there is no sale so far. My store URL is:
Appreciate if anyone can advise on:
1. What changes can I make to improve my store conversion?
2. Any other areas which I can improve on?
Many thanks in advance.
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Hope you are doing good. Your store looks nice and here are few suggestions.
Add chat bot for support and you can also analyze customer choices
Add Testimonials or Reviews on the Homepage, which helps in building trust with other visitors.
Include Blog page, blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.
You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store which helps to increase your sales further. Improve your conversions by directly reaching those who close to your customers.
You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace, if you have any unique or Handmade product in your store, you can give further exposure to your products.
Thank you for sharing your store URL. I'm happy to provide feedback.
Converting traffic to sales is one of the toughest challenges in running an online store, but your target audience is visiting your store which is good progress. Now you need to focus your energy on how to get these people checking your store to make purchases. Issues with conversion have more to do with your marketing strategies, pricing, and understanding of your target customers.
Check this feedback from a Shopify staff that I think has a lot of useful resources for converting traffic to sales.
Here are some feedbacks that can help you improve your overall store experience.
1. Add a Chat App
With the traffic you're driving to your store, they will be customers that have questions but will find emailing you or going through your social media a long process. Having a chat app is a very good way to create quality leads, make your store more engaging and I will suggest adding one. On your contact us page, you can add links to WhatsApp or Facebook that your customers can click and reach you immediately.
2. Add a Quickview and AddtoCart option for the products on your homepage and collection page.
Having a Quickview and AddtoCart option on your collection page will make it easier for your customers to preview more of your products. When they are able to easily preview and read the product details without going to the product page, they are more likely to view more products and which in turn can increase their chances of making a purchase.
Most themes already have a Quickview and AddtoCart option, you can check for this on your theme customizer and enable it.
Also, you can get the Quickview and AddtoCart option for free when you install the Collections filter & Search bar by the Sobooster app.
Good luck and Cheers!
Hope you are doing well.
I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?
Another Thing you could consider: Not all traffic is good traffic.
Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.
Here are some areas where you could consider working on
Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.
You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.
People tend to buy more from people they can easily relate to. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you.
It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types
Your banner looks very good and matches your theme and product. However, it is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.
You will be surprised how much you can benefit from a chatbot. It can collect your necessary customer data, help you analyze which stuffs are trending or in more demand, and overall solve your problems by answering common questions so you won't have to.
Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you!
Hello @lkw888 ,
I have gone through your Store , it is pretty Good.
Let me please honestly share my feedback , So that it may help you.
Firstly I have noticed you have limited collection available , please try to Increase your collection by adding more products to your store
this will sure make the visitors spend more time checking the products & they might end up making a sale.
Also I Suggest you to :
I) ADD TESTIMONALS : A testimonial is a customer statement attesting to a brand's or product's superior performance, quality or results
Firstly & fore mostly it earns the trust of your visitors which may turn them to your future customers
It is apt saying that the more testimonials you have, the more your visitors will assume that you must be a Trustworthy company.
II) ADD WISHLIST: A wish list allows shoppers to create personalized collections of products they want to buy and save them in their user account for future reference. Wishlists signify a customer’s interest in a product without an immediate intent to purchase.
Wishlist is not only a great method of promotion, but it’s also less expensive and a lot more productive than advertising.
a) It Reduces the number of users that get lost on their way to check-out.
b) Helps in Easily expansion of your customer base.
c) More importantly it helps in Keeping an eye on what your clients want.
III) ADD SOCIAL LOGIN : Social login, also known as social sign-in , uses information from social networking sites to facilitate logins on third-party applications and platforms. The process is designed to simplify sign-in and registration experiences, providing a convenient alternative to mandatory account creation.
Not only , can it enhance the user’s experience on your site—no need to fill out a registration form or remember yet more password—it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status, and interests.
Also , I Suggest you to add a Rewards Program.
IV) REWARDS & CREDITS : If you want lifetime customers, you not only have to continuously prove that your product is worth what they’re paying for it, you also have to give them that something extra. Show them that you’re the expert in your field and reward them for their loyalty.
A loyalty program may also help you to stand out amongst your competition, giving you the upper hand and making you appear more customer-centric than other brands.
Here are some other benefits of a customer loyalty program:
-> Identify your best customers.
-> Reduce advertising costs.
-> Acquire new customers.
-> Move customers up the buying ladder
-> Credits To increase the orders, and make customers to buy the products with rewards and store credits. You can provide rewards for Registration, subscription, Order credits, Cart Value, Item review, Monthly, Birth day, Referral and many more.
Hope this helps you.
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All-in-one Shopify marketing platform Growave is here! Congratulations on opening a new store. I would recommend you implement several features and start using some e-commerce marketing tools in order to increase your sales and drive traffic. I hope my recommendations would help.
Social Login provides easier access to a customer's account and enables creating an account within one click through social media account. It simplifies the login process and enables one-click signup. Also, gathered data through social login can be studied for customer retention and client analysis.
Offering a Wishlist is an effective way to reduce shopping cart abandonment and fulfill sales from customers who showed intent but didn't purchase. Since you offer various designs and color options, I recommend adding a Wishlist to improve the user experience. If the items from the Wishlist haven't been purchased, automated emails will be sent out as a reminder. Moreover, you can analyze the data to see what items people save for later and what items they actually buy.
Since your store has been launched recently, the blog will make your shop more credible and relatable. The blog will provide new clients with a sense of confidence in their purchases. Also, constantly adding new content to your blog will positively impact SEO.
Turn your Instagram content and user-generated content into shoppable galleries and allow your customers to shop directly from the posts. Link your profile on Instagram to the store and turn your profile visitors into customers. Showcasing stunning shoppable Instagram galleries across your site will help to increase product discovery, drive inspiration, and boost sales. I highly recommend taking advantage of that and add Instagram galleries with your products and accessories on your homepage.
Hopefully, I managed to help you. If so, please let me know by liking this post or marking it as a solution.
For adding the functions above you can use several apps. However, if you want to get all of them at affordable price, try Growave. We have 5 great features - Reviews, Wishlist, Rewards & Loyalty, Social Login, shoppable Instagram gallery on Shopify store.
In order to install a free trial, please press here