Looking for store feedback

New Member
1 0 0

Hey Everyone, 

I hope you're all doing well! I'd love to get some feedback on our store https://sonsofhollis.com/. We're looking to improve our conversion rate a bit. Any help here would be appreciated. 

Replies 6 (6)
Shopify Partner
1273 176 849

Hi @Sonsofhollis, I'm Richard - CRO Expert at PageFly Free Page Builder. 

Congrats on your new store. It looks really professional and gives off masculine vibe that perfectly fit your products. You also add many CRO elements such as banner, bundle, cross sell, buying notification from others, etc. I'm really amazed how thoughtful you are to add these features. I want to give my compliments on that! 

However, there are some points I'd like to make so you can better your store and gain sales!

1. Store speed

Adding many features and elements is sure a way to make you site more lively, however, it also has a side effect of slowing down your site. I've checked your site speed on 2 different tools which are: Pagespeed by Google and Shopify Analyzer, you can find the results respectively here: Pagespeed, Shopify Analyzer

I suggest you to work on image size and lazy loading to boost the page speed.

2.  Header

- The hover state of you header button is really hard to see cause it blends to the background of the banner

- The black row in the pic (that i circle) is usually the place to put the header, but you put header to the banner (which is hard to see) so it took me 3-5 mins to look for the it.  

- Make the header sticky so that customers can jump from pages to pages easier.

Screen Shot 2020-11-09 at 10.40.55.png


3. Footer

Include Shipping Policy, Return Policy in the footer so that customers can access these crucial pieces of information faster!

Screen Shot 2020-11-09 at 10.21.07.png


4. Hovering state of product list

- The color of the price is hard to see

- You should add the star rating there

Screen Shot 2020-11-09 at 10.49.20.png

Hope that my recommendations would be useful for you and you can apply that. Furthermore, you can check this article  to optimize your store speed. Please like if you find my comment helpful for you. Thank you so much.


PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.

Check our Evergreen List of Best Platforms To Sell Online.

Check our guide The Most Common Ecommerce Merchants Problems And How To Avoid Them

Learn how to boost your sales for Father's Day with PageFly

Shopify Partner
4161 244 729

Hello @Sonsofhollis, I hope you are doing good! here is the feedback:

- On the homepage after the banner image, display collection & then give recommendations.

- You can start giving loyalty points to your customers on different activities like signing up, visiting a store, making a purchase, allowing for push notifications, sharing or following on social media. This will help you to entice your customers and retain them. You can reward your customers in order to redeem those points. When you will give points to them they will come again in the future to make a purchase in order to redeem those points. This encourages repeat purchases which increase sales and helps in retaining your customers.

- Add web push notifications, it will help you to retarget your customers even when they are not on your store without getting their email address.

Add a chatbot to make sure you never lose any of your customers. Every visitor can be your customer.


Learn how you can Convert Site Visitors Into Paying Customers.


Hope this helps!

If you are looking to implement customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. You can check it out. I am sure you will find it useful.

I am also happy to assist you in setting up the above features in your store. Looking forward to your reply soon.

We are happy to help sellers to increase sales in this BFCM.



Sachin D | Shopify Growth Expert @ AiTrillion

- Was my reply helpful? Click Like to let me know!
- Was your question answered? Mark it as an Accepted Solution
- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
- All in One Marketing App on Shopify AiTrillion Marketing Automation
- 13+ Shopify Apps launched on app store.
Shopify Partner
500 17 97

Hi @Sonsofhollis welcome to Shopify community 

Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share,

1. Good navigation provides an improved user experience leading to more sales and revenue. Add a top navigation bar with the product catalog broken down into different collections & categories so that customers can quickly browse and reach their desired products faster. Also, have an auto-complete and suggestion feature in the search bar so that it provides an extra helping hand to relatable collections and products will also be useful.

2. Resourceful guidance & help: Not having support or not having adequate information is a huge frustration for a lot of online buyers. Consider adding a chat plugin to your site for people to contact you while they are shopping.

An appealing but simple “Above the fold” web design - The banner seems a bit blurred, so I would suggest you adding a more high-quality image. Also, add:

  • An eye-catching headline (About latest collection/big offers) - This should target your ideal audience.
  • One-two brief sentences defining what your store stands for (drop in prices, high quality, special offers, free shipping or any other value proposition)
  • A strong call-to-action button which should stand out from the surrounding design.

4. Adding product stickers/trust badges can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. Also having graphic and personalised stickers on products will help grab attention of customers easily and nudge them to purchase.

Shopify store owners made sales worth over $2.9 Billion during BFCM 2019. This year according to a Google report, "People will discover and buy online even more" and most of them will shop at local, small businesses. It’s past time to prepare your Shopify store for the biggest shopping weekend in the United States!

Now this year may not be exactly the same. Customer priorities and buying behavior has changed SIGNIFICANTLY this year, thanks to the COVID-19 pandemic.

Read more in our blog here to get a complete rundown of how to Increase Black Friday Cyber Monday Sales with Your Shopify Store Experience.

I hope this helps!



Featured on Shopify Staff Picks
Want a free store consultation to boost your sales? Send me a message.
Grab your limited time offer on install today!
Shopify Partner
3012 181 488

Dear @Sonsofhollis 


Congratulations for your store!


I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.


  • Mobile Speed Need to Improve, Currently 10-25


  • Add favicon
  • Optimize your footer with policy documents
  • Do some SEO
  • Add smart search functionality
  • Add Custom Slider(Hero banners) with Call to Action
  • Show "Add to cart popup" 
  • Add Trust Badge
  • Highlight your USP
  • Human Touch
  • Add Featured / Bestseller products at home page
  • Add Sticky Buy now or add a cart button , Sticky cart
  • Add Promotional banner on collection page
  • Add Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.
  • Do Cart Page Modification : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.
Click Here to Hire Shopify Store Customization Experts
Boost Conversions & Average Order Value with this
Best App for Sticky Add To Cart
33 2 10

Hello @Sonsofhollis, I hope you are doing fine!

Your store looks absolutely amazing no doubt there, the home page and layout visuals everything is great. But I was disappointed that you don't have a favicon and also the footer is very huge, I hope you'll fix them soon. Other than that I'd suggest if you try and make your store more engaging, introduce some more offers. One thing that I found odd is that your product titles don't live up to the store's amazing look. Lastly the product title a good product title should have all the essential information about the product take Amazon’s product titles for example. 

Moreover, I have checked the On-Page SEO rating of your website which isn’t good enough. You might want to work on that along with the products which have useless meta description as meta description and SEO rating vastly impact your store visibility on google and other possible interaction places. Also, the meta description plays an important role in attracting the right kind of traffic ultimately resulting in better sales.

I’d really suggest you try Descrii, their expert review will be really beneficial for your Shopify store as they point out almost every little detail about your store and how you can fix them to ultimately gain more traffic and conversion. Also, they provide titles, descriptions, and meta descriptions for your products that’ll help your website to climb high in search rankings.

I hope this helps. 

Have a nice day!

Shopify Partner
1538 50 434

Hi @Sonsofhollis !

Add a favicon

Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.

If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.

Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.

Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.

Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.

For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try  Growave.

We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc. 

There is a free plan available.

 Hopefully, I managed to help you. If so, please let me know by liking this post

To test all-in-one marketing platform Growave for free, press Growave