Need feedback on my fashion store.

[y2kclubz]

Hey, I'm relatively new to Shopify and I've made a couple of sales on my store but I just want to know how I can further improve. I target a specific niche that is not that popular but has a very dedicated fan base, y2k //egirl fashion. I just need any feedback on my webstore even if you are not into the niche.

Link: https://www.y2kclubz.com

[Andrew]

Hi @y2kclubz,

Hyde here from Shopify. Welcome to the platform and congratulations!

Your store is looking great, you've done a superb job. It's great too that you've picked a very niche area. I'll confess I don't know much about it myself. Coming in cold, though with plenty of experience giving feedback on stores, I have some suggestions that I think may help. First off: introduce your brand. I can see that you have a short paragraph tucked away in the footer menu:

But it helps to introduce visitors to what your brand is about and who you are straight away. Perhaps you'd consider an About Us page in your menu or as a section on your homepage? Here's what an About Us page should contain and here's how to create one.

In a similar vein, you want to establish yourself as an authority in your niche. To do this you need to create content. You could focus on writing blog content around your business, your niche, and also your products such as:

- guides to using your products
- products that work well together
- your journey in starting this business
- commentary on a major topic within your niche
- interviews with influencers within your niche

So, create a blog this is super important, and here's why. We’ve put together a whole section here on our blog that deals with optimizing your conversion rate. There’s one blog in particular here that deals with ways to increase your conversions that I would recommend.

I hope this helps, but feel free to send me more questions I'm happy to help!

All the best, Hyde. 

[Growave]

Hi @y2kclubz !

Welcome to Shopify and I wish you good luck!

1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
3. Social proof - an incredibly powerful sales and lead generation tool. 
4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
5. I recommend using only high-resolution images for your hero banner. Now you have the picture that does not look proffesional.
6. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.
7. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
8.  Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.
9. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
10. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
11. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer

12. The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad? 

    Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.

13. Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance. 

    Hopefully, I managed to help you. If so, please let me know by liking this post.