Need opinions! What am I missing?! Be tough on me!

[jwojo]

Just launched my store about a week ago. Looking for as much criticism as you are willing to give! Don't sugar coat it!

Here is my store site!

tapsandtackleco.com

Thank you for your responses!

Jozef 

[Growave]

Hi @jwojo !

Very interesting store and design!

Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.

If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.

Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.

90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well. 

Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.

Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.

Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.

[AiTrillion]

Hello @jwojo, here are some suggestions:

- You should change the footer. It's doesn't look good & professional.

- The home Page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- New arrivals, Bestsellers- Testimonials- Newsletter sign up box- Instagram Feed

- The white colour theme will look good.

Some eCommerce marketing tools that you should add:

- Setup a reward program for giving points and let customers redeem on their next purchase.

- Add announcement bars or timers to promote your offers on the store.

- Add web push notifications on your store and it will help you in reaching your customers and visitors directly.

- Enable Social media conversion techniques on the store for better conversion.

Hope this helps!

If you are looking to implement customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. You can check it out. I am sure you will find it useful.

I am also happy to assist you in setting up the above features in your store. Looking forward to your reply soon.

We are happy to help sellers to increase sales in this BFCM.

[MS-WEB-DESIGNER]

Dear @jwojo 

Congratulations on your store!

Hope the following suggestions will help you

• Redesign your popup
• Need to align the menu properly at the header
• Overall Font, Color, Spacing, Alignment need to adjust
• Mobile Speed Need to Improve, Currently 27-35

• Add Trust Badge
• Highlight your USP
• Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.
• Add Social Media Link at footer- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
  
• Add Featured / Bestseller products at home page
• Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels , product quick view - All these features make your store much more convenient, authentic, easy to use and user-friendly.
  
• Add Sticky Buy now or add a cart button , Sticky cart
• Add Promotional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
• Do Cart Page Modification : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.
• Product layout need to improve
• Need to do some SEO
•  

[Fawwaz_K]

Hey @jwojo, 

I hope you’re doing well.

I have inspected your store and here’s my report:

Your store looks really great, you did really well on the visuals of the store. I like the homepage and the flow. Furthermore, I visited the products and found that their descriptions are the same as your meta description. 

According to Google, if your products have common or copied descriptions your products will not rank high in the search rating sometimes they don’t even show up in the search results. 

Also about your product titles, they look very simple i.e. just the product name but a good product title should have all the essential qualities of the product in the title. And also they help in improving the overall SEO of your store. Take Amazon’s product titles for example they are informative and always show up on top in search results.

Lastly, I would like to talk about your store’s On-Page SEO rating which is really bad. If you wish to make your store more visible and reachable you should have a high SEO rating. Your SEO rating is a combined rating of how well your store will perform in search results higher the score higher the chances of being on the top result. You can improve it by making your Titles and Product description SEO optimized. Other than your product title and descriptions, the most important factor which affects your SEO rating is Meta Description, it's really important and most of the stores don't pay enough attention to it and then complain about the less traffic and conversions. 

Meta description and SEO rating vastly impact your store visibility on google and other possible interaction places. The meta description plays an important role in attracting the right kind of traffic ultimately resulting in better conversions.

I’d really suggest you try Descrii, they provide titles, descriptions, and meta descriptions for your products that’ll help your website to climb high in search rankings and ultimately gain more traffic and conversion. 

 I hope this helps.

 Have a nice day

[AllFetch]

Hi @jwojo, 

Have seen your site and it looks great. 

However, I think you're lacking social proof. There are some ways that can help you increase your social proof:

- Have more reviews and reviews section. 

- Have seen your Instagram account, I think you need to have an Instagram gallery for your site. This can increase your social proof and also increase your followers. 

If you want to have one, please check this app Shoppable Instagram Gallery. It will help you create an Instagram gallery and also make it shoppable. 

- You're lacking FAQs, Policy, etc pages which can make your customers feel more trustworthy. 

- Add live chat support

On your product pages, I think you need to add: 

- The Sticky Add to Cart

- More Upsell and Cross-sell buttons 

If you want to provide your customers with PDF invoices, the app Drag and Drop PDF invoice will help you create many unique templates with ease.

Hope this helps!

Happy selling,