This is an accepted solution.
Thanks for reaching out today! Also, congratulations on launching your Shopify store. I'd be happy to offer some feedback:
One of the first things I noticed was your homepage seems incomplete and also has default placeholder text.
I recommend checking out our Shopify design articles to get inspiration and ideas on how to build a great looking webpage with Shopify. Homepage Design 101 is a recommended resource to check out! Specifically, I would consider adding more features collection sections to your homepage. This displays your products neatly on your homepage. It's going to give your products more attention to stand out and get visitors to check out.
When it comes to starting a business and creating a brand for it, you want to think long and hard about what type of audience you want to attract (age, gender, interests, demographic, etc). From there, you can lay down the groundwork to creating a reputable and attractive brand to your ideal audience.
If you are unsure what exactly the definition of a brand is or how you can build a brand from scratch, this article is a must. It is going to teach you how to build your own brand in 7 actionable steps. Setting aside an afternoon or evening to jot down some high-level details on this subject will go a long way. It will help you create a blueprint that will ultimately drive all your future business decisions.
Once you feel like you have clearly defined your brand goals - I recommend checking out this article called "What is a Buyer Persona". This will allow you to portray your brand in a way that resonates with your ideal audience. This will entice them to buy from your business. This is another exercise that if you just take a few hours out of your time to commit to, it's going to be extremely helpful.
I hope this helps! If there is anything else I can help you with, please let me know.