Hi, just had a look at your site
looking well designed so far, but feel's abit barebone
e.g your product pages doesn't have any customer reviews, you can get apps to import reviews to help sway the customers decision
-Main home age dosent have any caption/description to give a overall summery of your store/or products (as it just says Shop Now)
-Add adding more info on your project pages with social proofs (e.g. popups on whos recently viewed your store/product etc, Who bought recently, theres apps for theses too)
-Highly Recommend this one: There's apps that allow you to view recordings of your customers looking at, there's a free one called 'Better Replay' which is free. great for seeing where your customers are looking at what you could improve on
I took a look and have a few notes:
- The popup doesn't come across as the most friendly, as a consumer I had a negative reaction to "new subscribers only." I would try and phrase that in a more positive, upbeat way. "Get FREE SHIPPING when you subscribe to our newsletter!"
- While I was looking around a second popup appeared and the exit was obscured by your announcement bar, so I couldn't close it and then it just disappeared. Could be frustrating for shoppers.
- I'm on a desktop, so YMMV as I cannot see the mobile version at the moment, but the navigation is so simple that it seems a horizontal bar across the top would be more user friendly on desktop.
- I'm not sure how set you are on the product name, as you sell a single product, but if I were looking for this online I would never think to look for "workout tool" and if I saw it on a google result I wouldn't know what it was. If I were looking for this product I would probably be searching for a waist trainer.
Good job so far though! I love the photo you have of the girl in red jumping/running in it!
Hi there, @Taylortth!
I love the look of your store! It’s always frustrating to get traffic but no sales, so let’s just dive right in.
Whenever there is traffic but no sales, always look at visitor behavior first. Things like heatmaps and session recordings (which act like a DVR for your website) can show you where people actually go versus where you think they go.
If I’m a visitor and interested, I see I can generally get to the products in three places:
Watch a few session recordings to see how most people get to the products. My assumption is that most people use the hero image CTA or the hamburger menu. If that’s indeed the case, I would remove the homepage Add to Cart .
This is where I see the most issue with your site.
Also, don’t forget communication. A live chat would be very helpful in answering visitor questions while they are still on your site.
Overall, you really do have a great looking store here and should be very proud of the work you’ve put in. Visitor behavior will help you find ways that improve your store in a way that also boosts sales. Lucky Orange has heatmaps, session recordings, live chat and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
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