Hope you are doing well.
I went through your store and found some shortcomings. I'm going to list them point by point below and would recommend you to give them a thought at the earliest.
There are some other points that should be taken care of. Post that, you need to promote your product in a proper way and in front of the right audience. I would highly recommend you to hire a team to help you out with all these issues.
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Hello @GGaloreboutique, I hope you are doing well! you have a great collection and here are a few suggestions that you need to work on:
- There is a lot of blank space in the header. The first fold of the website should always have a call to action in it -and here’s why; in most cases placing the CTA above the fold works wonders for your campaigns. This placement immediately draws your visitors’ attention to your CTA which is always good for conversions.
- The home page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Instagram Feed
- All the product images must be of the same size. Add products to every collection.
- Your store is lacking in customer engagement. Add customer engagement features in your store which will help you to make your store engaging and interactive. If your store is engaging then it will help you to reduce Customer Churn Rate i.e percentage of customers who stop purchasing from your brand and will also increase your customer retention.
Moreover, if you would like to implement the above customer engagement features I suggest trying out the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
If you need help with setting up the features, I will be happy to help.
Hope this helps!
I've taken a look through your store and have a few suggestions.
For your product photos, I'd recommend that you keep the background consistent across all products. You can have variations under additional product photos, but for the first photo, having them all look the same looks more professional.
Where you have the text "Hey Babes!" I would replace the text with something that let's your visitor know what you offer them. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs. This point leads me into my next suggestion which is..
Your SEO. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to be intentional about the words you use so that you are reaching your intended audience. A common mistake in SEO is using the wrong words. You have to include words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO:
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
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