I am a new store owner and as such i'm struggling now to understand the analytics in the right way, so that i can target the right audience for me.
This message is also to the Shopify Team, whom i simply cannot find a way to contact which is madness.
I found a very disturbing the fact that i see yesterday over 110 direct visitors from USA (currently my FB add is running only for UK), which has spend 00:00:00. For me this means a false statistics and i would like Shopify to explain why is that showing, as if people do not have interest and are bouncing quickly they must have at least spent a second or two.
I hope somebody form the team will enlighten me on this, as it is extremely frustrating that you can't even contact them when having an issue.