Traffic but very few conversions

whimsicalmind3
New Member
2 0 4

Can someone please check out my website?  I cannot figure out why I am getting traffic, but very few conversions?  Thanks in advance!

https://thewhimsicalmind.com

Replies 11 (11)
Santos_miles
Explorer
45 2 6

Through the experience i have, i also have lot of visitors but low conversions but once i found out i need to apply email marketing automation for my store, it has really help a lot to have more conversions through it

isaacwinner
Tourist
8 0 1

with my experience in shopify marketing and promotion > in this type of situation you are of not getting sales it might be because you are not implementing the right marketing that go in line with your products .THANKS

Nia
Shopify Staff
Shopify Staff
290 29 42

Hi, @!

I have taken a look at your website and would like to highlight a couple of things that stand out to me -

  • Consistent Colour Palette - The combination of colours on your website are friendly to the eye and capture the overall theme of your store niche. It makes for a pleasant experience on the website.

  • Easy Navigation - Your website is clear and concise, making it a smooth experience around the website. All basic features of a website such as products, contact us and FAQ are all within sight and will avoid less confusion amongst your customers.

In order to help out with conversion, I would like to provide a couple of resources. You can use an app called Replay Site Recorder & Surveys to see a recording of shoppers’ sessions. You'll be able to see how your customers navigate and interact with your store, including what items they look at. Doing this could help you find (and fix) potential areas viewers may be getting stuck and help reduce the amount of abandoned carts on your site. We also have a great Shopify blog with tips on Optimizing your Conversion Rate.

Nia | Social Care @ Shopify 
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 - Was your question answered? Mark it as an Accepted Solution
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waytoapps
Shopify Partner
716 64 263

Hello @whimsicalmind3 

Hope you are doing good. Your store looks nice and here are few suggestions.

Add a Favicon for a professional look, also it helps to find your store when customer had multiple stores in their browser.

Organize header section with minimizing empty space, around the store logo. As there are lot of space exists, try to minimize it so that rest of the page flows better.

Add a nice hero banner with Shop Now(CTA). It gives good impression when customer lands on the Homepage.

Add About us page to both Header and footer sections.

Promote your products on social platforms and provide those links on the footer section.

Make social links open on new tab.

Add Testimonials or reviews on the homepage to build trust with the visitors.

Include Blog page, Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.

You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store   which helps to increase your sales.

There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.

You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more,  if you have any unique/handmade/vintage goods in your store, you can give further exposure to your products.

Thanks,
Waytoapps
DanBim
Shopify Partner
313 26 81

hi @whimsicalmind3, I have looked at your site, and here are some of my feedbacks:

  • Reduce blank space on your header in the logo section
  • Change the background of add to cart button so you draw attention to it
  • Add a trust badge below Add to cart section
  • Add legal pages: Terms of Services, Privacy Policy.

- Was my reply helpful? Click Like to let me know!
- Want a reviews app? Ryviu - Aliexpress Reviews app - is a review app, with features to import reviews from Aliexpress, Amazon, Etsy and Dhgate. Trusted by over 40.000+ merchants.

AllFetch
Shopify Partner
713 68 272

Hi @whimsicalmind3 

I have visited your store and here are my suggestions. Hope that they are helpful to you!

1. Homepage

The first thing you should improve on your homepage is to optimize the header. It is now a bit large and cover-up more than half of the screen when I view your site on my laptop.  Besides, you should make a sticky navigation menu so that visitors can easily access all important sections of your site. The constant presence of the menu bar reminds users that other pages, ones they probably need, are also available.

Plus, it is necessary to add a hero banner on your homepage. The banner is one of the first things customers see on your site so it plays crucial roles in showcasing what you sell and igniting customers’ curiosity about your products. A CTA button on the banner will lead customers straight to a specific product page and speed up their buying process effectively.

Moreover, I recommend you to put a Quick add to cart button on all your products displayed on the homepage. This tool will make it simple to shorten customer buying processes and lead sales quickly. 

If you want to activate quick add to cart, sticky cart, sticky bar button on your site, try out Advanced Sticky Add To Cart app for free

2. Product page

I see that you have various types of products. It is a good condition to apply an effective cross-sell method which is product bundles. You can create many product bundles with discounts to appeal to customers. Most customers are willing to buy bundles to get a lower total price. Therefore, don't miss this chance to sell more products and increase your sales. App Product Bundle Volume Discount can help you create bundles at ease. 

That’s all my suggestions for your store. Hope they are helpful to you

Happy selling!

 

 

AllFetch - eCommerce Order Fulfillment Service - Serving 15.000+ active merchants.
- We offer many solutions to help store owners grow their Shopify businesses.

Click Like and Accept as Solution if you like! Want to customize your store, contact us at support@allfetch.com
flareAI
Shopify Partner
648 53 185

Hello @whimsicalmind3,

I've taken a look at your store. Nice collection! I've some suggestions to increase the conversion rate.

1. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website.
2. Add sections like 'New Arrivals', 'Featured Collection', 'Best Sellers' to help customers keep updated on your store products.
3. Add product reviews as most of the customers read the review before purchasing the product.
4. It would be nice if product images could be zoomed in / enlarged
5. You can add testimonials on the home page to make the store look more professional.
6. Add social media for the store to increase the traffic. Having social media stores is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
7. logo is an important part of your company's brand, and makes a significant impact on a company's public perception
8. Discounts and limited-time offers will help to increase sales.
9. Add About Us page which is a reflection of the purpose and personality of the business.
10. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
11. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)

Scale your site at no cost per click. flareAI finds opportunities on multiple free (NO pay-per-click) sales channels like Google Search and delivers conversions. Grow your store presence on Google, the world's largest FREE eCommerce sales channel

Hope this was helpful,
Gina
Add flareAI Shopify App today!

sales_booster47
New Member
1 0 0

sincerely your store looks amazing but your store is lacking effective klaviyo email marketing automation to target the traffic and turn them in to customer 

LimeSpotGuru
Shopify Partner
64 1 8

Hi @whimsicalmind3 

LimeSpot Personalizer App could help with your conversion rate for your website. We use AI to recommend different products based on user's profiles and browsing history.


Our recommendation box conversion rates are 3 to 5 times higher than standard navigation and we are the #1 App for increasing basket size in Shopify platform.


We offer 14 days free trial and our plans start at $10/month (pricing based on your monthly sales). Let me know if you're interested. I can help you with the installation and setup.

 

Cheers,
Michelle @LimeSpot_guru

- Personalize your website, recommendations, upsell and cross sell with our Personalizer app
- Generate more sales and ROAS with our Google Shopping Ads app
- Visit our blog for tips on how to grow your ecommerce business
PageFly
Shopify Partner
2377 327 1584

Hi @whimsicalmind3 

This is PageFly - Free Landing Page Builder. I would love to provide my recommendations for your store based on 6 years of providing solutions for more than 120.000 active Shopify merchants.

I like how you have:

  • Have a favicon for your website 
  • Showing customer reviews
  • Have clear Shipping and Refund information

Besides these good points, I'd like to point out some suggestions to improve your conversion rate

1. Make the navigation bar sticky

A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. At the end, we all have to help customers shop in a quicker and more convenient way. 

PageFly_0-1635586490502.png

2. Invest in a bespoke & branded hero image

The first section is no doubt the most important part of your store. As this is where customers have the first impression. Try not to use stock images and replace with branded, self-made photos/videos.

3. Have a CTA button on the banner/ slideshow

A primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.

PageFly_0-1635589403517.png

4. Add section about your brand story

Another way to impress your prospects is definitely a brand store. Yet don't just tell a random one. Crafting an authentic, relatable and inspirational story helps customers understand more about your business and also helps your store look more professional. 

5. Have a newsletter/ signup form

Having a newsletter on your site, customers can subscribe to their emails to receive product information, any sales campaign, etc from your store. 

 

COLLECTION PAGE 

I'd love to take this collection page as an example:

PageFly_1-1635589631439.png

 

1. Have secondary hover images for the product list

By presenting secondary hover images, customers can easily scan many products to see extra visual information. 

2. Using the Load more button instead of pagination

By using the Load more button, customers can compare products loading on one page. This helps to create a constant buying experience for customers

3. Add average ratings for each product

​​You should include both the user rating average and number of ratings on the product list items. This is one of the crucial elements for users’ purchasing decisions. They will rely on both to decide whether they should explore further a product.

---

That's everything. 

To customize your page more easily, you can try PageFly page builder app where you do not need to use custom code or a paid plan to create a stunning page.  

For guidance in running a business online, you can take a look at our Academy to get instruction from our top e-commerce experts in increasing store’s conversion rates

BFCM is coming. You can amplify your sales in holiday season with PageFly solutions exclusively for this holiday season. All these holiday features could help you a lot in building a high-converting page.

Hope your business is successful and gains more sales everyday ❤️

PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.


Start Shopify 14 Day Free Trial & Pay $1 For Your First Month


CutOutWiz
Navigator
426 29 146

Hello @whimsicalmind3 

Hope you are doing well.

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

Here are some areas where you could consider working on

  • Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.

    You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.

  • People tend to buy more from people they can easily relate to. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you.

  • It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types

    Your banner looks very good and matches your theme and product. Consider, however, adding a Shop Now button to your banner, which will take you directly to the relevant product page.

    It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.

  • People always don’t know everything about a product beforehand. When they see a product or show interest in a product, they want to know more about the different aspects and specifications of the product. If product descriptions fail to provide people with enough information about the product and fail to create an appeal for the product, the visitors won’t buy the product. So, provide elaborate and appealing product descriptions to every product to increase your sales.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

 

If you found this helpful, leave a Like to let me know.
If this answers your question, please rate this as an accepted solution 🙂

M, from the Business Development Team of
Cutoutwiz