Hi @lnb226 !
Your google page speed score is only 32 and mobile speed 8. Low mobile page speed may kill your traffic and affect your conversation. For greater success and to deliver a great user experience you should focus on mobile score as well. Website performance impacts ranking on organic search and user experience. This problem can reduce conversions and sales. 79% of people do not wait for more than 5.3 seconds for page loading. It can lead to the losing of new visitors, less traffic, and losing repeat customers. You should always work on your CRO - increasing the percentage of users who perform a desired action on your website.
90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
The items in your store are something that every person will need in their lives. Therefore, I recommend using a Referral program by Growave to give your customers an opportunity of sharing your products with friends and getting rewarded for that.
Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Hey there @lnb226 !Don't feel disappointed if you've had no sales yet. It's just a part of your eCommerce journey. You'll pull up some sales eventually! Here's what I'd like to suggest -
1. What are you doing to your cart abandoners? Are you reaching out to them through regular emails?
2. Because it's a seasonal product, people might start shopping this month onwards! for the time being, you need to be active on social media. and if you can, try and run ads on your social media page then see to it - how much traffic gets to your website.
3. Only thing I found that needs improvements are your images. Your product images are quite big! Reduce the size of your images and your store looks pretty awesome!
To pull some sales, you need to run the extra mile. You don't have a blog section yet. To stay ahead of the competition, you can run a blog on your store it'll keep it active, and with a blog, you can target keywords that you're eyeing!
We can help you to onboard you on marketplaces where you can start selling to millions of audiences! Why sell only here when you have 60+ marketplaces with an unimaginable customer base? And because it's a festive-related product, the more visibility you give the more sales you're able to pull!
We are just a month away from celebrating 2020's most awaited festivals. We have compiled a list of 23 checkpoints that you can apply to your store during this festive season to make sure that your Shopify store is ready to welcome online shoppers during the festive time of the year!
Let me know if we can be of any help to you! We are just a message away.
Hey there, @lnb226!
First of all, celebrate the wins here. You ARE getting traffic to your site, which is a hurdle some merchants struggle with. Now you have to determine if you’re getting the right traffic and if your store has conversion pain points that prevent those sales.
Let’s start with the right traffic. A good place to start with evaluating your traffic is to use a heatmap, which shows you where people click and scroll on your site. I want you to look for where people are clicking and not clicking. Are they scrolling? Are there patterns that emerge?
Next, filter the data down to specific traffic sources, like Pinterest or Facebook. You can dive even deeper if you use UTM parameters or want to look at things like geographic regions, browser, number of visits, etc. You may find that your first-time visitors from Pinterest stay in the top 1/4th of your site and never click into other pages.
Moving on to your homepage
Looking at your footer
For reference, I’m looking at the Thanksgiving collection.
For reference, I’m on the Turkey Leg Day Insulated Wine Glass Sleeve.
Wrapping it up
You should be really proud of how much work you’ve put into your store. It’s really showing how much time and effort you’ve put in to make this store what it is today. As a visitor, the biggest conversion pain points:
Visitor behavior is going to be your key here, whether it’s evaluating your traffic sources or identifying what’s stopping people from converting. Lucky Orange has heatmaps, session recordings, polls and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny