Website Feedback

[Ariniyla_]

Good Morning!

 If I could borrow a few minutes of your time. I am fairly new here and I need some feedback. I recently changed the template. And have since seen a shift in sales and time spent on the site. Please scroll through a few tabs especially the checkout section. All of a sudden I have more abandoned orders than orders and I’m not sure why. Is there something that I am missing in the check out section or that I need to add? 

If you will, please let me know if am I missing something or do I need to add something. https://ariniyla.myshopify.com
I’m open to all advice, suggestions and criticism.

Thank You

[Mihir_Gupta_]

Hey there @Ariniyla_ 

I must say, as a newbie to the platform, you've built up your store amazingly! i specifically loved your product page - detailed and portrays everything a user needs to know!

Then about your homepage, you've added animation and photos move vertically in carousel manner .. which is something most store owners ignore!

There is nothing much to suggest as of now, but if you can have a blog section it will be wonderful (it'll be like adding a cherry to your cake!!) 

I'm from CedCommerce - a group of coders and tech enthusiasts trying to help eCommerce guys with their store set up. You can reach out to me anytime for any kind of customisation ; add-ons or drafting sales/marketing/social media strategy! We have helped quite a few entrepreneurs in their journey, and if you need a helping hand, we would be glad to offer one! 

Ps. I'm just a message away! 

Wish you luck for your Shopify journey! Cheers! .-. 

[MS-WEB-DESIGNER]

Dear Ariniyla_,

Congratulations for your store!!

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

• Mobile Speed Need to Improve, Currently 42-48 . you need to improve website speed to make it more user-friendly for both device desktop and mobile.
• Add Logo.Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
• Remove "Powered by Shopify" text and keep only your brand name
• Add Custom Slider with Call to Action - Make your site more visually appealing when you add your products in an interactive slider with prompt call to action.
• Need to Improve Over All Text , Font , Paragraph , Alignment , Spacing , Padding etc to make it more elegant - Make your store well-organized, neat and visually appealing and add to the user experience.
• Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
• Add Bestseller products at home page - Engage your customers by letting them know the bestseller products on your store.
• Add Testimonials at homepage - They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
  
• Add Sticky Buy now or add to cart button , Sticky cart - A sticky cart icon or sticky checkout bar reduces cart abandonment and engages the customer on your store
• Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
• Add Promotional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
• Product page layout needs to improve. Example of Ideal Product Page 
• Do Cart Page Modification : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.

[Droppersstop]

Hello @Ariniyla_ ,

I just had a look at your store, your store looks great. I have a few suggestions for you hope they might help you.

• I have found that there is no favicon to your website, favicon helps your customers to navigate to your website tab while they open many tabs on the same browser and it looks professional if you have a favicon. 
• There is no review option, try adding that feature social reviews helps you a lot in bringing sales. 
• There are no trust badges at your checkout page, try adding them as trust badges help your customers know that your site is safe to shop. 
• Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
• Try adding some sale offers to your products to attract customers.
• Add a blog page, blog page helps you to share more about your website and products which increases your site visibility.

I hope our feedback helps you.

Thanks,

Droppersstop

[arushibhatia20]

Hey there Ariniyla_, 

Congratulations on your store. I have to say that you must have done a lot of hard work on your store and it definitely shows. The website is very clean and easy to navigate and that is one of the most important features of stores these days. I have to say that you are headed in the right direction design wise and with a few tweaks you'll be able to achieve your desired reults in no time. 

I have a few recommendations, I hope they will be of help to you. 

1. Hero Image - Let it be only one image rather than a rotating carosuel. The viewer does not get time to think if they are interested in the product and it's gone. There are many other reasons why a rorating carousel is not the best option - See here

2. The image next to the contact information is missing so I request you to add something there. 

3. Connect yourself through Linkedin and Twitter - these are the gems of e-commerce store advertising. Add those to your footer as well.

4. Reviews - There must be a section for the buyers of your products to add reviews on the products they purchase. It is essential for a new brand such as yours to keep this feature on your website because it increases credibility and trust towards the buyer. 

5. Add a section under the product single page showing your "most viewed products/most bought products". This can help increase your store's order value. 

6. Let your viewers connect with you on a personal level. Add an about us page telling a little bit about your brand and how you started, etc. Maybe even tell what are your vision and mission, etc. 

Helps increase brand credibility. 

7. Lastly, as per my opinion you will have to create some urgency and social proof (social proof - once you start getting sales) in your store. 

Social proof will help your visitors see who all has bought your products and who has added your product to their carts and that increases the trust of the viewer on your product and increases the conversions as well. 

And as for urgency - 

For example, I'm sure you've seen how amazon creates urgencies in sales by showing the number of products left, upcoming sales, or drive sales by showing how quickly they have to order an item to get quick delivery, right down to the minute. 

If you want to sell more, boosting the sense of urgency in your marketing is the way to go. Making people feel as if they’re about to miss out on or lose a great opportunity is a powerful way to drive conversions.

One parting tip: like many other techniques, the urgency is best used in moderation. Don’t try to put pressure on your potential customers all the time, or they’ll stop taking your offers seriously. 

Instead, focus on periodically offering great deals that really are limited.

I sincerely hope my insights will be of help to you. Do let me know if you have any more questions.

Press " Like " or accept my solution to let me know if it was of help to you. 

Cheers!

[Andrew]

Hi @Ariniyla_ ,

Hyde here from Shopify. You've done a great job! Congratulations!

To build a brand you should look at having

- a strong, relevant name.
- a visual identity (logo, colour scheme)
- a mission statement (what makes your brand different
- a target customer (who is your customer? What magazines do they read? What social media do they hang out on? Who influences their decisions? Are they high or low tech?)

There’s a great guide to creating customer personas here. And some great examples of visual identities here.

All this information will help you craft your brand's message which is going to be a big help when it comes time to create an About Us Page. This is an essential page on any e-commerce store. It helps customers understand who you are, what you care about, and why they should trust you.

Using your mission statement you can combine this with your visual identity to craft a page that appeals to your target customer. Check out some great examples of About pages here

- About Life is Good
- About Johnny Cupcakes
- About Designs by Sinead

Life is Good show the backstory behind their brand, their history and lets their customers know who they are! They also show their mission statement to be uplifting and positive whilst encouraging their customers to engage with them on social media using the hashtag thisisoptimism.

Johnny Cupcakes shows the roots of his brand and what drove him to create it. This personal story about seeing his parents struggle inspiring him to be an entrepreneur and his own struggle with learning difficulties speaks to his audience.

Designs by Sinead talks about her back story and the story behind her designs. This is personal but it also shows how the products can be adapted to the customer's needs. 

Another place having a brand identity and target customer comes in useful is on your product page. You can get really creative with your product descriptions.

There are even some templates you could use to speed up the process.

Perfect for ___________________________ (ideal situation),
these _______________ (product name)
can be/will _______________ (tell a quick story).
(Product name) ______________
are ______________ (top features)
to _______________ (product benefits).
No more _____________________ (pain and/or challenge).

Example:
Perfect for weekend getaways in the mountains, these Mighty Camper Cups will bring you and your friends or loved ones closer together around a campfire. Exactly what mountain trips were made for! Our Mighty Camper Cups are sturdy and built just for you with insulated fibers to ensure that your hot cocoa stays hot and your iced tea stays iced. No more crying over spilled milk!

You can also take the keywords here and add them to a spreadsheet so Brand, Baseball Cap, Men, Cotton, Casual, Sports, Golf, Hats, Snapback etc as you add products you can see which of these come up most often and use them for your collections Meta Titles and descriptions also.

If you’re unsure how there’s a great guide to editing your meta here. 

With your about page ready, your product titles, and descriptions on point, you’ll have experience writing and also know your target audience so you could start looking at creating content e.g. blog posts for your audience. Writing blog content around your business, your niche and also your products such as

- guides to using your products
- products that work well together
- your journey in starting this business
- commentary on a major topic within your niche
- interview with an influencer within your niche

*Creating good content gives your customers a reason to keep coming back to your site for more*.

There’s a great guide to building a blog for your business here.

If you want to dive deeper into Meta and SEO in general there are two great guides here -

- Charles Floate - Ecommerce SEO Guide
- Matthew Woodward - Ultimate Ecommerce SEO Guide
And here are some businesses leveraging blogs successfully to promote their brand.

- Afends Magazine
- Clif Bars

Here’s a guide to setting up your store's blog. You can use your content to help build your social media perhaps by using

- quotes from interviews on Twitter.
- graphics with product combos from your product guide on Pinterest.
- video interviews on Instagram or Youtube.
- having your interviewee share the interview on their social profiles

- Kit—Shopify App Store Digital Marketing Expert

To sum it up;

- Build a Brand Identity
- Use it to Build Content
- Promote that Content
- Use it to Attract New Customers and Re-Engage Existing ones.

You should also keep an eye on some of these great blogs and podcasts to keep up with new trends in e-commerce

- Ezra Firestone
- Shopify Blog
- Unofficial Shopify Podcast

And finally here are 50 awesome apps that can take on various tasks for you and free up some of your time to build your brand!

- WeMakeWebsites - 50 Best Shopify Apps

I hope this all helps! 

All the best, Hyde. 

[Munn]

Hi @Ariniyla_ welcome to Shopify store

I hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share,

1. Landing pages are another free source of the traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need in order to move forward and convert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so specific, you can get very targeted in your messaging, increasing the traffic coming to those pages.
2. Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website. Provide useful information and links to pages on your website where they can learn more, such as through blog posts and landing pages for particular offers.
3. With search advertising, you’re paying to show up in the top spot for relevant searches, with social media advertising you are paying to show up in relevant feeds. With both forms of advertising, you can specify the type of audience in front of which you’d like to appear, but with more psychographic data, social media offers superb targeting.
4. It’s not enough to just share content through social channels – you need to actively participate in the community by posting stuff on various social media channels.
5. Product badges are a great way to highlight specific products in your store so they stand out. Getting your customers to take notice of the best product offerings and promotions means your sales campaigns should be even more successful. You can even combine product badges with proven marketing techniques such as scarcity and social proof and your products should sell even faster.

I hope this helps!

Munawar