Why am I getting 1000+ visitors but no sales on my online store?

[TrendingSeller]

Hi all, 

I have had my store live for almost a week getting over 1000 visitors mainly through Google Ads where I am spending around €15 daily. I've set up Instagram and TikTok accounts for my website as well. However, I have not yet made a single sale.

Store link: https://onestopshop1.com/

I would highly appreciate if someone can view my store and give me some advice on what I can improve.

[Conversiontiger]

Hi!

I had a look at your ecommerce site. I few comments from my side that could help to increase your conversion rate.

1) Re-think the design of your hero banner on the homepage. It should represent what are you providing to your customers. Use something that represents you and your products. And feature easy to understand CTAs (call-to-action). E.g "shop for home & kitchen" etc.

2) Show a large range of product types that you have on the homepage. E.g "Shop by Category"

2) Feature a good sample of your products on the homepage - use at least 1 product image for each product type.

3) Do you have any core products? If so, highlight them on the homepage and also your brand features. For example:

4) Have to set-up your Google Ads to target audience that might be interested in your products?

5) Be patient. It can take some time for get your first purchase?

For anymore insights you can also visit our page CRO Audits - CONVERSIONTIGERS.
We have blog posts regarding these topics and also demo audits available for browsing and ideation for you. For any further questions, just drop us an e-mail 🙂

Kauri Ääremann,
Conversiontigers / CEO
https://www.conversiontigers.com/

[Zei1]

I would just like to add that when I first visited your store, I felt positive due to the main visual, then when I started looking at the products on offer, I felt a bit confused, as first there was a couple, then baby clothes, then sink attachments, so, as a first time visitor, I didn't have anywhere to draw or keep my attention.

Perhaps adding more products in each category would help?

Also, I felt as if the stock pictures looked quite generic therefore didn't tell me a story on why I should buy from your shop instead of somewhere like Amazon.

It's just an initial reaction.

Please keep up the good work, as there was no specific reason for me to not buy...just also no specific reason for me to buy.

[PageFly-Richard]

Hi @TrendingSeller

This is Richard from PageFly - Landing Page Builder App.

I have checked on your store, and am quite impressed with the modern and young vibe from your store. It must have taken you lots of time and effort on this store - great work!

If you don’t mind, I would love to have some comments on your store, hopefully it can help you boost your conversion rate

1. General

• Add more information to the footer: Footer is the place where visitors will reach out for further information if needed. I suggest you add some navigation link to your footer to redirect visitors in the way you want them to explore your store - from your best collections to currently running campaign for special benefits for customers purchasing on your store 

2. Home page

• Improve Call-to-action button in hero banner: Some visitors will not scroll through your website, but will bounce out once they find it uninteresting. To reduce the bounce rate, make sure your button prominently displays to guide visitors in the above-the-fold area, along with your store message. I suggest you reduce the spacing on the top of your text to make it looks more visible.

• Add Features & Benefits: There’s multiple apparel stores out there, so tell your visitors why they should purchase in your store. The Features & Benefits section will show the best reasons why buying your products can benefit them

• Add Testimonials: Having testimonials on your website will increase the trustworthiness of your store, thus increasing your chance to sell products. You can add some of testimonials using our sample layout here:

• Make use of colors on your website: As I understand, your store is selling products for family - I suggest using a cozy tone for family-related website, such as brown, yellow like this

3. Product page

• Make sure all images in your products can be visible: Some visitors will just scroll through your page to observe your product. As I notice, the product images can only be shown if the variants are selected, which may not good for use experience.

Additionally, with Mother's Day 2023 fast approaching, also ranked as the third most significant holiday following Black Friday and Christmas, it is an opportune time to consider some compelling concepts for your business to take full advantage on this occasion.

1. Use colors palette associated with Mother’s Day

This kind of change makes your store more welcoming. You can refer to these pairs of colors:

• Pastel Pink and Green: This color palette is soft, delicate, and feminine, making it a popular choice for Mother's Day. It includes shades of light pink, blush, and pale green, which evoke feelings of tenderness, love, and springtime.
• Red and White: This classic color combination is timeless and elegant, and it's often used to symbolize the love and appreciation we have for our mothers. It's a bold and impactful color palette that can be used to create a variety of different designs.
• Lilac and Light Blue: This color palette is soft and soothing, with shades of pale purple and blue that are reminiscent of springtime flowers and clear skies. It's a calming and peaceful color palette that's perfect for creating a relaxing and tranquil atmosphere on Mother's Day.

2. Offer special discounts

Create special deals during Mother’s Day event like bundle or 1+1 offer is one of the best ways to boost your sales. You can highlight them on your homepage to be visible as soon as visitors reach your page and make it easy to navigate through your product offerings.

3. Create gift guides or a special section with product recommendations.

Creating gift guides or a product recommendation section can help increase engagement and sales on your Mother's Day landing page. By organizing products by categories and themes, you can make it easier for shoppers to find the perfect gift for their mothers. Including product descriptions, images, and customer reviews can also help improve the shopping experience and boost conversion rates.

I hope these suggestions can be useful for you. Good luck with increasing sales for your business!

Best regards,

Richard | PageFly team

[flareAI]

Hello @TrendingSeller,

Greetings! I am Gina from the flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot.

Having taken a close look at your store, I believe that below suggestions could help drive sales.

1. You can add testimonials on the home page to make the store look more professional.
Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
2. Create a Facebook account for your store. Having a Facebook Store is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
3. Add a FAQ page to provide information on frequent questions or concerns
4. Add more payment options other than PayPal which will be convenient for the customer to purchase products.

5. Add About Us page which is a reflection of the purpose and personality of the business.
6. Blogging is a great tool to enhance your website's visibility and online presence, it's crucial to maintain a consistent blogging schedule and provide engaging content that resonates with your target audience. By doing so, you can increase your website's organic traffic and improve its online reputation.
7. The TikTok link added in the footer is redirecting to a 404 page.

I hope this is helpful.

Gina