Why am I not getting any sales after 3 weeks with my new store?

[Lcmrmshop]

I have 3 weeks with my store, and I haven’t got any sales, i posted adds 20% off but nothing seem’s to be working lcmrmshop.com

[Ollie]

Hey @Lcmrmshop.
 
Thanks for reaching out. 
 
I appreciate that you have provided your online store URL for us to take a look and explore! Looking into your online store, I noticed that the header navigation menu Shop our Collections is not clickable nor does it show the available collections in the store. You could potentially add more collections to the navigation menu as well to allow customers to see what is available without having to select a drop-down menu. 
 
I did also notice that you do not have a favicon added to the homepage. A favicon is a small browser image that displays on the browser tab and represents the business/company. This can add a polished look to your online store! You can add a favicon to your homepage by following this guide here. 
 
You can also add a slideshow section to the homepage to make it more engaging and interactive. You can strengthen your brand by adding your favorite product or best seller to the slides. This is a great way to showcase your products to your visitors without requiring them to scroll. 
 
Let me know what you think. 

[Lcmrmshop]

If you can help me, I will appreciate

[IsabellaM]

Hi @Lcmrmshop , 

I noticed that when I first go into your store your banner covers the whole above the fold area, however, you can't click on it. That might make your visitors leave before they can look at your products. 

The different collections below the banner are in a color that is barely visible, try changing it to a  more noticeable color. 

I hope this helps, 

[SEOKart]

Hello Lcmrmshop,

Thanks for reaching out to the community!

I recommend you strengthen your SEO game, which can help you to improve the ranking of the website on SERP and increase the organic traffic on the website. Moreover, SEO is expected to offer you long-term outcomes.

Here are some suggestions for you:

1. Strengthen the Keyword Research Game, as it is the core of SEO and plays a significant role in improving the website’s rank on SERP and targeting the right audience for the website. Some suggestions for keyword research:
1. Understand the intent of the searchers or the target audience to determine the keywords they shall use for their research
2. Use keyword research tools, like Semrush, Wordtracker, UberSuggest, and Moz, to ascertain the effectiveness and competitiveness of the keywords used
3. Target long-tail keywords, which have specific intent and are descriptive; thus, target the right set of audience and increase the conversion rate.
2. Carry out an SEO Audit to assess your website on the basis of SEO factors to determine any SEO-related errors on the website and fix them to optimize the website and help it rank better on SERP.
3. Optimize the images on the website to help them rank better on SERP and improve the website’s visibility by:
1. Compressing their file size to reduce their loading time
2. Add a keyword to their file name and alt text
3. Ensure adding alt text to the images to explain the context of the images to search engine crawlers and users
4. Fix the broken links on the website, as they hamper the user experience as well as make it difficult for the search engine crawlers to effectively crawl all the pages on the website. You can carry out an SEO audit to determine the broken links on the web pages and fix them by redirecting the traffic to the right location.
5. Optimize site structure to make the content readable and allow the users to easily skim through the content while understanding the context. Optimize the site structure by:
1. Ensuring the consistency of the font format of heading tags
2. Organizing content in different headings
3. Adding visuals on the webpage, like images, videos, and carousels
6. Optimize URLs, title tags, and meta descriptions as these form the website snippet, and optimized website snippet shall help in attracting organic traffic and making sales. Optimize these elements by:
1. Add a keyword to all the tags
2. Limit the length of the URL to 48 characters, the title tag to 40-60 characters, and the meta description to 120-160 characters.
7. Enable Rich Snippets to help the website stand out on the results page. You can add - Product Markup Snippet, FAQs Snippet, Home Page Snippet, and Review Snippet to optimize the website’s snippet.
8. Focus on getting backlinks, as it enhances the credibility, visibility, and ranking of the website. Some suggestions to get the backlinks are: 
1. Create high-quality content, which people wish to share
2. Follow competitors’ link-building strategy
3. Approach relevant business associations to request the links
4. Collaborate with suppliers/distributors/partners
5. Encourage the customers to post their testimonial
9. Submit XML Sitemap to help the search engine crawlers to effectively crawl and index all the pages of the website, as this sitemap mentions all the URLs and web pages to ensure that search engine crawlers follow the links on the website.
10. Local SEO can help your website to be optimized for the locals of a particular territorial region. This helps you to rank better on the search engine for that territorial region and improve the conversions. For Local SEO, you have to:
1. Optimize the website according to the expectations of the locals
2. Integrate the keywords ranking well in that territorial region
3. Ensure consistency and correctness of NAP to enhance the efficacy of the backlinks from local directories

Hope it helps!

Leesha

SEOKart