Why am I not making sales despite high daily visitor count?

[Natepoff44]

Hi! I have had my store for 2 weeks. I had over 2k visitors today yet no one has bought anything from my store. I’m confused and was wondering if anyone knew what the issue could be. Maybe someone could look over my store and figure out what the issue might be. Please help!! 

[Natepoff44]

https://theniftygadgetstore.com

[PageFly-Kate]

Hi @Natepoff44, I'm Kate from PageFly - Shopify Landing Page Builder.

Congratulations on your new store! I totally understand the hardship of growing a new online business that you are facing.  It's clear that you've put a lot of thought and effort into creating an online presence. However, from my Conversion Rate Optimization expertise, I would like to offer some suggestions to help you get more engagement & increase sales.

1. Add a favicon logo for your website

Favicon is the small logo that typically appears in a browser tab, and I've highlighted it in the screenshot below. It’s important especially with new sites because favicon logos can improve the user experience by making it easier for visitors to identify your site when they have multiple tabs open in their browser. It also makes bookmarking and navigating to your site more intuitive.

2. Use Bespoke image & content to the hero banner of homepage

The hero banner in the homepage is an important touchpoint to impress your customers when they first land on the site. As I can notice now, the current banner may cause visitors confusing feelings, due to those reasons:

• Lack of bespoke image of what products you are selling
• Lack of heading & subheading text describe your brands and your core products
• Lack of Call to Action button to guide customers what to do next

Invest more on the hero image and content to attract visitors at the first glance & add a level of professionalism.

You can take this banner below as a reference:

3. Add “Load more" button to your first product showcase

Your store provides a wide range of products. So I recommend adding the See more / Explore more button to your first product showcase section to allow shoppers to view additional products. This would help reduce bounce rate as they can continue to explore other options to their liking, so increase shoppers' engagement & allow more chances of getting sales.

4. Allow secondary hover image

Displaying only a single static image is a missed opportunity to provide additional visual details of your products. So consider using a secondary hover image to showcase your products in lifestyle or unique details of them, which can increase the likelihood of making a purchase.

Hovering over products to reveal secondary images can be engaging and fun for users. It encourages interaction with your website and keeps visitors exploring.

5. Add customer avatar & star rating to build trust

Your current testimonial section doesn't show the avatar & name of customers so it may cause a lack of transparency. Including customer avatars & star rating adds authenticity to testimonials, making them more credible. Visitors are more likely to trust testimonials with real faces attached to them. Also, customers viewing testimonials can relate to individuals who resemble them in terms of age, gender, or appearance, increasing the likelihood of conversion.

Hope my feedback will provide valuable insights to help you to grow your business better! Wish you luck & endurance in your journey. Merry Christmas 🎄✨

Cheers,

Kate | PageFly Team