An owner of a new Shopify dropshipping store selling a branded heavyweight hoodie (£179 price; £85 cost) reports zero sales after one month. They run Google Ads at £25/day using Broad Match keyword “hoodie” and a Max Conversions bid strategy, and ask if pricing is too high.
Feedback notes early low/no sales can be normal and suggests expanding channels (Facebook, Instagram, TikTok), researching competitor pricing, and using discounts. The owner rejects Facebook ads (past poor results), has added a 10% first-order pop-up, and asks how long conversions typically take.
Open questions focus on Google Ads setup:
No consensus or resolution yet. The product link is central to the discussion.
Need some help here in regards to my product and google ads. Have been running my branded hoodie on shopify now for 1 month but I’m not getting any sales. Using google ads and bidding on max conversions.budget is £25 per day. Keywords im using on google is hoodie (broad match) and more . I’m selling product for £179 but it costs me £85. Like what am I doing wrong here? Is the price too high or what?
link is here: https://www.lushrix.com/LUSHRIX™ Heavyweight Hoodie
Hi @Acasmo !
Low to no sale on your first month is normal as you are still in the stage of introducing your store to public and needs to gain their trust to hit the buy button. Though don’t worry! as there are many ways how to make your very first sale. Google ads are a great start, try to explore more platforms where you can introduce and advertise your products and store such as, Facebook, Instagram, and Tiktok. Try to research to check if the prices of your products are more expensive or cheaper than other stores that offers the same products or style. Since this if your first launch, try to attract buyers by giving them discounts. Here are some articles that you can check to learn more how you can make your first sale: How To Make Your First Ecommerce Sale—Fast and How To Increase Sales: 13 Techniques To Make More Money Online.
Hope this helps and you got this!
Don’t like Facebook ads. Tried it and they didn’t work for me. I have created a pop discount for new customers for 10% off first order. Like how long does it take to see conversions really? Sure I have reviews and all.
what u mean by Max conversions*: While bidding for max conversions is good, it might not be the best strategy if your conversion rate is low. Consider switching to cost-per-click (CPC) or cost-per-thousand impressions (CPM).? Sure i want conversions. Do u mean change to max clicks? that dont get sales.
also which keyword match type is best? phrase or exact match or both?