No sales in first month

Shopify Discussion

AI-generated summary

New Shopify store (>1 month old) reports ~1,000 sessions but no sales. Current efforts include social media accounts, paid and organic posts, and setup on Google Search Console. The merchant asks for a store review.

Suggestions provided:

  • Email and promotions: Build an email list; send updates, promotions, and personalized offers. Run limited-time discounts, use urgency cues like countdown timers and low‑stock notices.
  • Clarify channels: Share which social platforms ads ran on to refine targeting and strategy.
  • Sales funnel analytics: Track where visitors drop off from product view to checkout to identify friction points and improve conversion.
  • Homepage enhancements: Add sections for product recommendations, “complete the look,” and trending items; consider interactive images with hotspots for easier browsing.
  • UI adjustments: Reduce large header and footer on desktop to prioritize main content. An attached image illustrates the current sizing.

Outcome and status: The merchant implemented some of the suggested changes and invited further feedback. No sales-conversion outcome reported yet; discussion remains open.

1

I opened my store a little over a month ago. I’ve gotten some traffic (a little over 1000 sessions) but I am still waiting for sales. I have set up social media accounts. I’ve run some ads and made organic posts. I’m set up on Google Search Console. I would appreciate it if someone could look at my store and see if I’m missing anything crucial.

www.surfsidechic.com

Thank you!!

2

Hi, @jennov74 .

Welcome to the Shopify Community, and thanks for posting your question.

Congratulations on opening your store! Generating sales can definitely be a process, but I’m happy to share some tips to help you get started. Could you also share what social media platforms you have advertised on so far?

Apart from social media marketing, you can also explore email marketing. You can build an email list and keep your subscribers engaged with regular updates, promotions, and personalized offers. Email marketing remains one of the most effective marketing strategies.

Another option is running promotions and discounts. Setting up limited-time offers, discounts, and promotions can drive traffic and boost sales. You can consider using countdown timers or limited stock notifications.

Lastly, I recommend checking out our Shopify Blog for tips on how to generate sales and increase store traffic.

3

Hi @jennov74 ,

I really enjoyed browsing your Shopify store. The overall design and atmosphere are incredibly classy and elegant. You’ve done a wonderful job creating a cohesive and visually appealing shopping experience.

I have a few suggestions that might help you further optimize your store:

  • Sales Funnel Analytics: Even though your marketing efforts are great, it might be helpful to analyze your sales funnel more closely. Identifying where potential customers drop off in the purchasing process can help you pinpoint and address any friction points, ultimately boosting your conversion rate.
  • Homepage Enhancements: Given your diverse product range, consider adding more sections to your homepage to showcase your offerings. Features like product recommendations, “complete the look” suggestions, and trending products can enhance the shopping experience. Using images with hotspots can also make browsing more immersive and intuitive.
  • Header and Footer Sizing: On desktop, your header and footer currently take up a significant amount of screen space. Reducing their size could free up more room for your main content, making the site more user-friendly.
  • Kate_WSQ_0-1720670887627.png
    Kate_WSQ_0-1720670887627.png2880×1462 369 KB

Overall, your store is beautiful and compelling. I hope these suggestions are helpful as you continue to refine and optimize the shopping experience. Let me know if you have any questions.

Best of luck!

4

Thank you! I’ve implemented some of your suggestions. Thank you for your feedback and let me know if you have any other suggestions.