I built our PursuitDistributorsOnline.com store 4years ago with the Basic Shopify plan and have very little traffic. Prices are better than any other site, images are good and content is decent. How can I turn this around?
Topic summary
A Shopify store owner is seeking advice after four years of poor traffic despite competitive advantages:
Current situation:
- Store built on Basic Shopify plan
- Minimal traffic over 4-year period
- Competitive pricing (claims better than competitors)
- Good quality images and decent content
Core problem: Despite having fundamental elements in place (pricing, visuals, content), the site fails to attract visitors, suggesting potential issues with SEO, marketing strategy, or discoverability rather than product presentation.
The owner is looking for guidance on how to reverse this trend and improve site performance.