I am looking for an app that can enhance my AI visibility and track AI traffic sources. Is there any app?
Those are really two different jobs, and it helps to keep them apart.
Traffic is the easy half to measure but the small one. Microsoft Clarity found AI platforms still send under 1% of total traffic, though it is growing fast, and Adobe found that AI-referred retail visits converted 42% better than other traffic this March. So a small number can still be worth watching.
Visibility is the bigger question: whether ChatGPT or Perplexity names your products when someone asks for something you sell. Most of those people never click, so traffic alone undercounts it. Two things worth knowing before you pick a tool. First, the AI has to be able to read your product pages: one shop’s server logs showed 92.8% of its ChatGPT visits came to pages ChatGPT’s crawler had fetched beforehand, so check your bot protection isn’t blocking those crawlers. Second, the answer changes with the wording. When we asked 500 shopping questions, ChatGPT’s top brand changed between wordings for 84 of 96 needs, so any tracker should ask many versions of a question, not one.
Disclosure: I build Produkto, which tracks this per product across ChatGPT, Perplexity and Google AI Overviews. Happy to answer questions about any tool you’re comparing.
Hi @rokibulr2, I build an app that does both, so disclosure up front: it’s Catalogist.
The traffic part is free. It counts visits from ChatGPT, Perplexity, Gemini, Claude and Copilot, and the orders those visitors place.
For visibility, it asks AI assistants the questions your shoppers would ask, and shows whether you come up and what they get wrong about your products. One full report every 90 days is free, scheduled re-tests are paid ($49 or $149/mo).
It’s here if you want to look: Catalogist: AI SEO & Bulk Edit - See what ChatGPT says about you. Bulk-fix it, undo any... | Shopify App Store
What do you sell?
Hi @rokibulr2,
Fillwell scans your whole store for the common product data issues that hold it back: missing categories and category details like color, size and material, thin or missing descriptions, missing alt text and SEO fields, and titles or images that break Google Merchant Center rules. In total it runs 25 checks across 9 topics, including categories, descriptions, images, titles, SEO, pricing and structured data. Fixing those issues improves the store overall. Your filters work, Google Shopping is more likely to accept your products, and AI assistants have the details they need to recommend you.
It then fixes them in bulk using the data already in your store (or gives you a CSV report to fix yourself). AI fills the gaps, and you can point it at specific data. For example, if you know the details are in a metafield, you can tell it to look there. You review every value before it saves, edit anything you want, and can undo any change.
Fillwell does not track AI traffic. For that, Shopify Analytics already shows sessions by referrer, so you can watch chatgpt.com, perplexity.ai and similar sources there.
The free plan never expires. It includes the full scan and checks, fixes up to 25 products at a time, and 200 AI credits to try the AI fixes. Bulk jobs across the whole catalog are on the paid plans: $20, $50 and $150 a month.
What do you sell, and roughly how many products?
Disclosure: I run Bonify, the company that makes Fillwell.
Before paying for anything, two free checks. For traffic, filter referrers in Shopify or GA4 for chatgpt.com, perplexity.ai, gemini.google.com. For visibility, make sure your robots.txt (and Cloudflare, if you use it) isn’t blocking OAI-SearchBot or PerplexityBot, because if they can’t fetch your product pages they can’t cite them. Then ask ChatGPT the questions your customers would ask and see if you show up.
Verify the site in Bing Webmaster Tools first. It’s free and shows the AI queries you come up for and how often you’re cited, so a paid tracker can wait. At Rank Dough we check that before recommending any tool, so what’s the site built on?
Disclosure first: I’m one of the founders of Goppa, which works on the visibility half of this.
The free checks above (referrers, robots.txt, Bing Webmaster Tools) are the right place to start. One thing I’d add to “ask ChatGPT and see if you show up”: ask more than once, and in more than one assistant. The answers change from one run to the next, and the assistants disagree with each other a lot. In our study of 38 local searches, 1,680 of 1,977 businesses were named by only one of the three assistants we checked (ChatGPT, Google’s AI Overview and Perplexity). So one “yes, it named me” in ChatGPT tells you very little about the other two.
If you do pay for a tool, look for three things: results shown per AI rather than one blended score, the same questions asked again on a schedule so a change actually means something, and the sites each AI read before answering, because that’s usually the part you can fix. And skip anything that guarantees you a spot in ChatGPT. Nobody can.
If you want to try ours, there’s a free check at See who ChatGPT recommends instead of you · Goppa. It asks ChatGPT one real buyer question for your category and shows who it names instead of you.
You may not need an app for the tracking part, at least to start. In Shopify Analytics, open the sessions by referrer report and look for chatgpt.com, perplexity.ai, gemini.google.com, copilot.microsoft.com and claude.ai. ChatGPT also adds utm_source=chatgpt.com to most links it shows, so landing page URLs with that tag are worth checking too.
One catch: visits from the ChatGPT phone apps often come in with no referrer, so they show up as direct. If your direct traffic lands deep on product pages instead of the homepage, some of that is probably AI.
For visibility, I’d start by typing the questions your customers actually ask (like “best X for Y under $50”) into ChatGPT and Perplexity a few times and noting which stores get named and which pages they link to. That tells you more than any score. If you don’t show up at all, check that robots.txt or Cloudflare isn’t blocking the AI crawlers, as someone mentioned above, and that your product pages state price, materials and shipping in plain text.
Disclosure: I’m the developer of ProductReady, a small app from my company MAY Plugins.
To be upfront, it doesn’t track AI traffic. For that part, what scinofa described (sessions by referrer in Shopify Analytics, plus the utm_source=chatgpt.com tag) is free and enough to start.
It works on the visibility side: the product data that AI assistants and Google read. From your own product details it writes the product title and description, SEO title and meta description, Google Shopping title and description, Facebook & Instagram title and description, and a short AI summary. By default you see each field before you apply it, and you can undo from version history. A free check shows which fields each product is missing, and a monthly check flags new and changed products.
Pricing: the free plan covers 5 products (one time). Paid plans start at $19/month with a 14-day free trial.
If you try it, tell me what’s unclear. Happy to answer here.
Disclosure: I build Twicebow, a post-purchase survey app.
One gap with the referrer report scinofa described: a lot of buyers who found you through AI never show up as a referral at all. They ask ChatGPT on their phone, get your store name, and later type it in or search it on Google. Shopify counts that visit as Direct or Google.
The only way I know to catch those is to ask the buyer. One question on the Thank you page (“How did you first hear about us?”) with an option like “ChatGPT or another AI” next to “Google search” picks up what the referrer report misses. Read the two side by side: chatgpt.com sessions give you the floor, and the survey answers give you a better sense of the real share.
I wrote up the free checks (referrers, the utm tag, what the phone apps hide) here: Which Shopify sales came from ChatGPT? | Twicebow
Hi @rokibulr2,
As others have mentioned, AI visibility and AI traffic tracking are two different things.
For traffic tracking, I’d start with Shopify Analytics or GA4 to identify referrals from ChatGPT, Perplexity and other AI platforms.
For visibility, I’d focus on making sure your product information is clear, accurate and accessible.
I run a Shopify store myself and built Triogo after dealing with SEO challenges firsthand.
Triogo helps merchants identify SEO issues, check product data for potential Google Shopping problems, review image alt text and find broken links.
To be transparent, Triogo isn’t an AI traffic tracking tool, and improving SEO doesn’t guarantee your products will appear in AI-generated recommendations.
You can take a look here:
I’m the developer, so happy to answer any questions.
What type of products do you sell? That would help narrow down which optimisations are worth prioritising.