Installing the ActiveCampaign app from the Shopify App Store doesn’t affect the pricing, it uses the same price structure as their direct plan. However, some Shopify-specific plans or discounts may be available through promotions, so it’s best to check with ActiveCampaign directly.
ActiveCampaign’s pricing is based on features and contact list size, so costs can vary depending on how many users you are emailing. Many Shopify merchants find its automation tools valuable for abandoned cart emails, product recommendations and customer segmentation.