I have my store, now what?
How do I know if there are blind spots, or gaps in my website that is preventing me from reaching customers?. Whats the best way to optimize my website to achieve maximum sales? Is there a guide for newbies to ‘get started’?
Hey @StevonMillsCorp
Here is what I think you should do to attract customers.
In my opinion, the best way to start with this is to take a step back and ask yourself what kind of problem you’re trying to solve with your store.
I don’t know what your niche is but think about some potential problems it has and how you can solve them.
It helps if you have some experience with the problem yourself but if you don’t just do some research on different online groups like subreddits and facebook groups.
Once you know what problem you want to solve for people in your niche you can start marketing.
Your marketing can be as simple as you just starting a Instagram account or YouTube channel talking about your experience with whatever problem you’re trying to solve.
If you prefer written content instead you could write blog posts about the problem you’re solving and share them in online groups.
Try your best to be genuine and actually talk about potential solutions to the problem in your content.
Also share relatable stories about how the problem has impacted your life and what helped you get through it.
And please don’t push your products too much at this point. You can mention it but you don’t want to sound too sale-sy.
I think a good strategy could be to make some content to get people to know your store exists and you’re trying to solve “this particular problem”. As a call to action try to get them to join an email list. When building your list, offer something for free that can help people solve a problem in your niche.
Focusing on building an email list is a great way to engage people in your audience and connect with them before asking for a sale.
Plus they can help give you feedback on your website and help improve your messaging and overall site experience.
And as you send emails to them, you can promote your products.
In general a good guideline to follow would be to promote your products or ask your audience for feedback in 1 out of every 5 emails.
It might seem like a drag to focus on making content and building a list but it’ll be a powerful asset for you once you figure out how to do it in a way that works for you and your brand.
Now once you have an email list that is growing, you can start promoting your products to get your first sale.
And once you do get it, reach out to the customer that bought from you and ask for feedback and possibly a review.
Rinse a repeat that strategy until you’re able to get consistent sales.
Overtime you’ll begin to collect reviews and start to get sales without people having to join your list first.