A user discovered that Shopify’s native automatic discounts cannot be applied based on customer tags or segments—a feature they previously used. Shopify staff confirmed this limitation, explaining that automatic discounts apply to all customers, while discount codes can target specific segments.
Current Workarounds:
Code-based solutions were shared via LinkedIn and YouTube tutorials that work with Dawn and Prestige themes.
User Frustration:
Multiple participants expressed disappointment that this functionality isn’t built into Shopify, particularly for use cases like incentivizing account creation or rewarding newsletter subscribers with free shipping. One user requested Shopify escalate this as a feature request.
The discussion remains open with no native solution, but several viable third-party alternatives have been identified.
Hi,
A month ago I had made a discount, who’s apply automaticly when a customer has a specific ‘tag’. Now I cant find these options in Shopify… 
Is this a options what is disabled?
Now I can only made discounts based on customer segment, but I cant the discount apply automaticly on customers with a specific tag.
Has anybody an idea?
Hi, @coenvb . I’m happy to look into this with you! Can you tell me more about the discount you’re creating, and the group of customers you’d like the discount to automatically apply to?
At the moment, automatic discounts can’t be created for specific customer tags or customer segments. That being said, you can create discount codes for certain customer segments and you can create those customer segments based on customer tags.
You can read more about customer segmentation here. This section on using the editor to create segments can be especially helpful. You can also read more about using discounts with Shopify here.
If you’d still like to offer automatic discounts to specific customers you can do this using a third party app. I’d recommend taking a look at Automatic Discounts & Gifts by StayTuned and Bold Custom Pricing: Wholesale by BOLD. You can also find a list of popular discount apps in this blog post.
Please let me know if you have any questions!
I would also like to have an automatic discount apply to a customer segment (based on a tag).
But it looks like that isn’t possible. Everyone can have the automatic discount, or those customers can use a code.
Can we hear from Shopify that why they don’t offer “specific customers” filter for automatic discounts?
This can be extremely helpful and the feature is already in place for other discount types.
I also need this functionality.
I want to automatically give my customers how have accounts free shipping. This is to incentivize them to create accounts and to subscribe to my newsletter. E.g., I’d like to give subscribers automatic discounts.
It is crazy that automatic discounts can’t be used with customer segments. Why not??!?
Of course it is not the same if our customers need to enter manual discount codes.
Please escalate this to Shopify’s list of things they should do!
Thanks,
cynthia
Probably this is your solution https://youtu.be/id-U46Lljz0?si=9mlgqOmPcZv8GF-D
Hi Coenvb,
The following tip worked like a charm for me in the Dawn theme:
I hope it helps,
Mike
Thanks! Working super with prestige theme aswell
That worked for me on Dawn. Thank you!
Everyone who is searching for a simple, cheap app which can do this, try this one: https://apps.shopify.com/advanced-automatic-discount
Hi there,
I’d like to recommend app Selly can offer automatic discounts based on customer segments.
In offer setting, you can enable customer eligibility option and create segment:
Then there are optional product label and sale widget with discounted price on collection page and product page as below:
If you need any customization, the app support is ready to help:
There are also many other features such bundle, gift, quantity breaks…
Hello,
Our app Stack Discounts Ninja will do exactly what you need.
For basic requirements you need, after installation, enable the app.
Then you need to create an Automatic Campaign, and select customer tags:
Add one or more discounts under this campaign.
Thanks.
Hi Coenvb,
Howdy Customer Tag Discount app can do the exact thing!
https://apps.shopify.com/customer-tag-discount-app?locale=en&utm_source=shopify_community
It can
Make order/product discount based on customer tags
Different discount percentage per customer tags (10% OFF to customer A and 20% OFF to customer B)
Make different percentage per collections (10% OFF to collection A and 20% OFF to collection B)
Apply shipping discount based on customer tags
Automatic discount on Cart/Checkout page (Can use “Buy now” button)
And most importantly it can show discounted price on product pages and collection pages!
Which means show discounted price to customers who have specific tags
and show regular prices to other customers!
Automatic discount based on Customer tag - no app
Customer segmentation is definitely one of the ways most apps offer. However, applying an automatic discount based on a customer tag provides more flexibility. Vista checkout rules allow many conditional automatic discounts, and the customer tag is one of them.
It allows the option of using a discount code based on a customer tag + an option to limit the usage of the discount code for each customer.
Check out the screenshot below
Hello @coenvb ,
I hope you are well!
I want to inform you that discount on specific tag can be applied with the help of AiTrillion. With AiTrillion you can use discount based on tag by using following ways:
1.) Loyalty program
2.) Membership
3.) Dynamic discount code through Email/SMS/Whatsapp/Workflow
4.) Affiliate program
I want to inform you that dynamic discount code will be automatically applied. You will not only get option for dynamic discount code but also get various other apps such as Reviews, Customer account, & many more with one app and one single plan.
Hello @coenvb,
You can use DiscountRay-Wholsesale Pricing app. It allows automatic discount based on customer tag.
You can apply percentage or fixed amount discount on products or collections based on customer tags. You can also apply different discounts on different variants with this app.
This is the admin view where you can select the customer eligibility i.e. applying the discount based on customer tags:
This is the storefront view:
