Being the authority

Ask Me Anything Q&A Blankaama

Topic summary

A user asks whether they should worry about customers discovering their products are private label.

Key advice provided:

  • No need to hide private label origins—strategic presentation matters more than manufacturing source
  • Position yourself as a curator who partners with trusted manufacturers
  • Emphasize transparency: frame it as selecting high-quality products aligned with brand values

Customer priorities:

  • Quality, trust, and experience outweigh who formulates the product
  • Building credibility through expert curation is more effective than claiming in-house formulation
  • Many major brands (example: Kylie Cosmetics) successfully use private label models

Recommendation: Focus on being the authority who selects the best products rather than concealing the private label relationship.

Summarized with AI on October 28. AI used: claude-sonnet-4-5-20250929.
1

Should I be weary that customers would realised my products are private label

1 Like
2

@Kalijess really great question!

It’s a valid concern—but being worried that customers will find out your products are private label is less productive than being strategic and transparent about how you present your brand.

  • You don’t need to hide that your products are private label—what matters is how you present it.
  • Be transparent and position yourself as a curator of the collections: “We partner with trusted labs to deliver high-quality products aligned with our brand values.”
    • Working with a partner like Blanka, you get to choose from North American made products that are really thoughtfully and carefully selected based on the quality and the manufacturers. This is super important to us, so we can confidently provide them for our merchants!
  • Customers care more about quality, trust, and experience than who made the formula. Owning your role as the expert who selects and brands the best products builds more credibility than pretending to formulate them yourself.

Fun fact: tons of big brands out there started, and continue to operate using private label products! Hint: Kylie!

Hope that helps!

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