Best Google Ads strategy for handmade business?

Hi Emmanuel!> I run a small handmade business with a focus on fashion design — we produce everything in-house, in a small atelier. We create quality items like resin zodiac keychains and handmade clothing such as corsets and dresses.> My budget is limited — what type of Google Ads campaign would you recommend for someone like me, just starting out on Shopify?> Thank you!

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Hello Byandi, thank you for your question.

If the budget is tight, I would start with standard shopping because you can control what search terms you show up for. While performance max is great, it can quickly drain your budget.

And if you want even more control, have a look at this guide: