Hi there,
A few questions around the best practice for setting up google ads:
Thank you!
Hello Stephsk, thank you for your question.
Here are the answers to your questions.
How do you know what budgets to allocate?
Assign a budget that you know you can afford, for my clients, that are new, I recommend at least starting with $30 to $50 per day.
How selective should you be on location?
If you know which areas are selling for you, go ahead and select, if you don’t know, you might want to let it run for 30 days to 90 days and then view the location details.
What content/image would you recommend to increase conversions for an ecommerce/wine store?
Images are automatically imported from your products primary image. But you can experiment by uploading a different image in Google Merchant Center, or even use product studio to change the image backgrounds.
Would you recommend using the automated or expert version?
I don’t know what you meant with this question, care to share a screenshot?