Best SEO Practices When Migrating a WordPress Site (Corefit.pk) to Shopify

Technical Q&A

Topic summary

A WordPress-to-Shopify migration is being planned for Corefit.pk, a custom sportswear brand with an established blog that drives organic traffic. The main concerns are preserving SEO rankings, traffic, and link equity during the transition.

Key Questions Raised:

  • Best SEO practices for migrating a WordPress blog to Shopify
  • Whether to use a subdomain (blog.corefit.pk) or subdirectory (corefit.pk/blog) structure
  • Recommended redirect strategies, apps, and tools for preserving metadata and link equity

Advice Provided:

  • Subdirectory recommended: Keep the blog at corefit.pk/blog rather than a subdomain, as it integrates better with Shopify and minimizes SEO impact
  • Tools suggested: Use Shopify App Store solutions for redirects and metadata preservation; SEOAnt was specifically recommended for managing page content, metadata, H1 tags, and URLs with one-click setup and custom editing features

The discussion remains open for additional migration experiences and best practices from others who have completed similar transitions.

Summarized with AI on October 24. AI used: claude-sonnet-4-5-20250929.
1

Hi everyone,

I’m currently managing Corefit.pk, a custom sportswear and apparel brand, and I’m planning to migrate our existing WordPress website to Shopify to streamline operations and improve store performance.

Since our WordPress site has an established blog that helps with SEO and content marketing, I want to make sure we don’t lose organic rankings or traffic after the migration.

I have a few questions:

  • What are the best SEO practices when migrating a WordPress blog to Shopify?

  • Is it better to host the blog on a subdomain (blog.corefit.pk) or keep it in a subdirectory (corefit.pk/blog) for SEO continuity?

  • Any recommended redirect strategies, apps, or tools to preserve link equity and meta data?

If anyone has migrated from WordPress to Shopify before — especially with a blog involved — I’d really appreciate your insights or lessons learned.

Thanks in advance!

2

Hi @sultanaliseo

I can help answer two of your raised questions here after reading what you said:

Is it better to host the blog on a subdomain (blog.corefit.pk) or keep it in a subdirectory (corefit.pk/blog) for SEO continuity?

Since you manage to migrate to Shopify, it is suggested to keep it in a subdirectory like corefit.pk/blog, as it can work under Shopify platform and will not affect your SEO too much.

Any recommended redirect strategies, apps, or tools to preserve link equity and meta data?

After migrating your store from WordPress to Shopify, you can search out lots of apps related from Shopify APP Store, but concerning page content preservation and on-page SEO like Metadata, H1 or URLs, SEOAnt features a comprehensive maintenance and management system that supports one-click setup, custom generation, and editing. Click here to give it a try.