Best way to embed Instagram reels on the landing page

Store Design
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Topic summary

A developer is building a Shopify store and wants to embed Instagram Reels or TikTok videos on the landing page with autoplay and swipe functionality—similar to what many Shopify stores feature.

Two main approaches suggested:

1. Use a Shopify App (No-code/Low-code)

  • Apps like Instafeed, Videowise, ReelUp, Tagembed, or MP Instagram Feed handle autoplay and swipe interactions automatically
  • Quick setup with polished features
  • May require paid plans for advanced customization

2. Build a Custom Video Carousel

  • Upload MP4 files directly to Shopify or external hosting (e.g., Cloudflare)
  • Use JavaScript libraries like Swiper.js or Flickity for swipeable behavior
  • Configure videos to autoplay when in focus, muted and looping
  • Offers full control without platform branding and potentially faster loading with optimization

The discussion remains open with no final decision indicated.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.
1

Hi! I’m developing my own store with landing page.

I see a lot of shopify users embed their (or customer’s) video clips from either Instagram reels or TikTok video in their landing page. Videos automatically runs when a user gets to the section with video and users can swipe to see different videos while the next video can automatically play as it focused.

Wonder what’s the best and most common way to embed the clips in Shopify stores that people use?

Thanks!

1 Like
2

Hi @JBshop1

I am from Mageplaza - Shopify solution expert.

Most Common (and Smoothest) Ways to Embed Reels in Shopify:

Use an App (No-code / Low-code)
A lot of merchants use Shopify apps built specifically for embedding social video feeds. These handle autoplay, swipe interactions, and dynamic loading. Some top apps:

  • Instafeed – For embedding Instagram Reels.
  • Vimeo Create / Videowise – Very polished for product-focused reels.
  • ReelUp, Tagembed, or Socialwidget – For both Instagram + TikTok feeds.

Pros: Fast to set up, autoplay/slick swiping is built in

Cons: Might cost a bit for advanced features or customization

*Recommend app: MP Instagram Feed ‑ Instafeed

Please let me know if it works as expected!

Best regards!

3

Hello @JBshop1

Common & Best Ways to Embed Auto-Playing, Swipeable Videos in Shopify:

Use a video slider/carousel section

You upload video files (MP4) directly to Shopify (or host them somewhere like Cloudflare/Your Server), then create a swiper/slider.

Libraries like Swiper.js or Flickity are popular for swipeable behavior.

Videos are muted + autoplay + loop, and they auto-play when the video comes into focus.

Advantages:

Full control (no Instagram/TikTok logos)

Fast loading (if optimized)

4

Hi @JBshop1

I admire your interest in embedding IG or TikTok autoplayable reels on the landing page; it makes the page lively and engaging for the clients. I recommend using a no-code app like EmbedAny. Additionally, it will allow you to embed 800+ supported platforms**.**

Here is a 37s video to show you how to do it: Loom Message - 31 October 2025 | Loom

App link: Embed Any Social Media w/ Link - Embed Interactive Content on Shopify | Shopify App Store

5

The simplest way is to use a dedicated app like Clipara or Storista from the Shopify App Store. These apps automatically create swipeable video galleries from your Reels/TikToks with autoplay.

Manual embedding (using Instagram’s built-in embed code) won’t give you the swipe-to-next-video functionality you’re looking for - it only displays single static videos.

For a full-featured, swipeable video carousel that autoplays, an app is your best bet. Most offer free plans to test.