How can I target potential customers that are most likely to buy handmade or eco-friendly products like mine?
Hello Misty, thank you for another question.
With Google shopping what is important is that you have these keywords in your title and descriptions. Then Google will automatically match your products to consumers searching for these specific keywords.
If you only want to target these keywords, you could use an advanced standard shopping campaign setup explained here: https://www.youtube.com/watch?v=CiRIDzRrHno&pp