How can I target potential customers that are most likely to buy handmade or eco-friendly products like mine?
Topic summary
A seller is seeking strategies to effectively reach and target customers interested in handmade or eco-friendly products through Google Shopping.
Key Question:
- How to identify and target the audience most likely to purchase niche, sustainable handmade items
Current Status:
- Discussion remains open with no responses yet
- No specific targeting methods or solutions have been proposed
Hello Misty, thank you for another question.
With Google shopping what is important is that you have these keywords in your title and descriptions. Then Google will automatically match your products to consumers searching for these specific keywords.
If you only want to target these keywords, you could use an advanced standard shopping campaign setup explained here: https://www.youtube.com/watch?v=CiRIDzRrHno&pp