Chat bot would be the first thing right top off the head. Other than that, what other ai tools can help with things like customer behaviour tracking? I’d like to see how ai could play into understanding user experience and their shopping journey with my business. Any suggestion is much appreciated.
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For this, I couldn’t recommend more the latest in ai service tech from Klaviyo! It’s really become the world’s first crm built exclusively for b2c ecomm. New features in K:Service (as they call it) would include that chat bot you’re mentioning (but it’s automatically trained by the content on your site and can escalate to a real human when it cannot answer).
They also have an integrated Helpdesk that brings in a 360-degree view of every customer and how they’ve interacted with your business since the VERY BEGINNING. Pro tip: Klaviyo doesn’t just delete customer data points from Shopify (cough like Mailchimp and other ESPs) after a 12 month period - they retain it indefinitely. Having all this insanely detailed jorney points at your fingertips WHILE providing customer support in tandem on one tool allows you tobuild loyalty, drive sales, and turn more conversations into serious growth opportunities.
I’m a klaviyo nerd - let me know if you have any questions! Here’s the page on their site with more info 
The Ecommerce Customer Service Platform - Klaviyo Service
You could try a few AI tools beyond chatbots 
Chatty AI Chatbot & Live Chat
Free plan | Great for AI live chat + FAQs | Built for Shopify
Tidio – Live Chat & AI Chatbot
Free plan | Combines chatbot + live chat to boost sales and support
SmartBot: Leading AI Chatbot
From $30/mo | Unlimited AI chat that enhances sales & tracks behaviour
These help with both customer interaction and understanding shopping behaviour on your store.
Thanks for chat bot options, and i’m sure they are popping out while we’re chatting here.
I’m more interested in any other areas where AI can tap into - data, user behaviour, seo, conversion. Any suggestion or experience?
Apologies for the plug, but this is kinda something that led me to build Klariqo for Shopify. We are one of the first Voice AI support chatbot style for Shopify. I personally have been working with ecom stores for a while, and realised as fun and hunky dorey, chatbots are, they kinda miss that human touch.
I personally feel a support agent that “talks” while customer shops, is gonna be really swell for customer retention and overall customer experience in the long run. The fun thing, is since its voice based, we can also track human sentiment during conversations as well.
Still chat bot 
I hate to live in a world where ai was still confined behind the frontdesk or popping out at the corner of a webstore.
If AI shouldn’t be “just a bot,” put it in the discovery layer. That’s search, recommendations, category pages, and the analytics that guide them. This is where revenue moves.
Search
- Learns what converts and ranks products based on real goals: stock levels, margin, trends.
- Recovers dead ends automatically with synonyms, typo handling, and “did you mean.”
- Autocomplete suggestions evolve as it learns about the shopper
Recommendations
- Adjust dynamically based on context and behavior.
- PDP: “Similar” and “Complementary” suggestions that lift bundles.
- Cart/checkout: Cross-sells tuned to margin, stock, or lifecycle stage.
- Home/category: AI boosts new arrivals or bestsellers to give them visibility without manual work.
Category pages
- AI combines business rules with relevance and lets you boost or bury products by keyword or collection while still showing what shoppers are most likely to buy.
Analytics
- Surface the biggest growth opportunities: zero-result queries, low-CTR searches, unused facets, products that block scroll.
- Continuously test and optimize ranking strategies toward the goals you care about and let the system adapt as those goals change.
For tools, Luigi’s Box does this (I’m associated), but even if you don’t use it, this is the type of AI that actually impacts revenue instead of just answering questions: Luigi’s AI Search & Discovery - Luigi’s Box AI Search & Discovery tools for your e-commerce | Shopify App Store
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Hi @WingSpan we’re working on an app using AI for custom data analytics. We’d love to hear your feedback and could give you early access to it for free. If you’re interested, do reach out
I mean, what does your app do? What model does it run on if you could share?