A seller of handcrafted wooden displays and home decor is struggling with product miscategorization on search platforms, which limits their selling ability despite their items being featured. The seller has been in business for over 15 years and seeks guidance on improving brand recognition.
Key recommendations provided:
Current status:
The seller acknowledges the keyword optimization advice and is considering hiring a professional specialist to help reorganize their product listings and improve search visibility.
For more than 15 years, I have been selling handcrafted wooden displays and home decor online. Unfortunately, some of my products are frequently miscategorized, leading search engines to limit my ability to sell my brand on their platforms. Ironically, they still feature my items across their sites. How can I make sure my brand is accurately recognized for what it truly represents?
Thank You,
Kim Walker
You will have to do some on-platform research and make sure you tag, and name it correctly for Amazon, Google, Etsy and wherever else you sell.
Just quickly looking at your website. “Rifle display” could very well be searched for as “Gun Rack” or “Gun display” or “Gun Holder” .
“Wooden Fish Hook” is perhaps better as “Wooden wall-mounted coat hanger”.
Sometimes, generic is good.
Hard to advise with some research on my side. But research and alignment seems like the way to go.
The products look great, though. Well done.
I truly appreciate your help. I believe that reorganizing the “keywords” in a different way will guide me in the right direction. I might consider seeking out a professional who specializes in that area.