I am a reseller. So, I buy branded goods from manufacturers and resell them from my shopify store. Here is my problem:
When I am working on SEO, etc., programs are flagging my items telling me that I need to add the brand name in for each of my items. Although, when I set items up in Shopify, there is NO FIELD called “Brand”.
There is a UPC field. There is a description field. There is a vendor name field. You get me…
While Shopify doesn’t have a specific “Brand” field, you can effectively represent brand information in a few ways:
1- Product Title:
Include the brand name directly in the product title. For example, “Nike Air Force 1”.
2- Product Description:
Mention the brand name in the product description. This can be helpful for SEO and providing additional product information.
3 - Vendor:
Use the “Vendor” field to specify the brand name. This can be useful for filtering and organizing products by brand.
4- Custom Product Properties:
If you need more granular control over brand information, you can use Shopify’s custom product properties feature to create a “Brand” property. However, this might require some technical knowledge or the use of a third-party app.
SEO Considerations:
To ensure your products are properly indexed by search engines, consider these SEO best practices:
Unique Product Titles: Use unique and descriptive product titles that include relevant keywords.
Detailed Product Descriptions: Write informative product descriptions that include keywords related to the brand and product features.
Optimize Images: Use high-quality images with descriptive file names and alt text.
Use Schema Markup: Implement schema markup to provide additional context to search engines about your products, including brand information.
If you have other questions, I am willing to answer them more.