Can I integrate a loyalty program with Shopify and my email marketing platform?

Shopify Discussion
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1

I use Mailchimp, can loyalty points or status trigger email campaigns?

2

@William96 , check with your loyalty app if they have an integration with Mailchimp.

Most apps might not though. They’ll have a better idea about this than on the forums.

3

Richard from 99minds Gift Card & Loyalty here!

Yes, you can integrate your Shopify loyalty program with Mailchimp. With 99minds, customer points and status can trigger automated emails like reward reminders or VIP updates. It’s a simple way to drive engagement and repeat purchases. Let me know if you want to see how it works!

4

[quote=“William96, post:1, topic:422213, full:true”]
I use Mailchimp, can loyalty points or status trigger email campaigns?
[/quote] Yes — loyalty points or VIP status can trigger Mailchimp email campaigns, as long as your loyalty program shares that data with Mailchimp either directly or via an automation tool like Zapier.
Let me know which loyalty app you’re using and I can give you exact steps

5

Absolutely you can integrate a loyalty program with Shopify and your email marketing platform, and it’s actually a smart move for driving retention and repeat sales.

If you’re looking for an app that can do both, check out Loloyal: Loyalty & Referrals. It’s built for Shopify and lets you:

  • Set up points-based rewards, VIP tiers, and referral incentives

  • Automatically sync customer loyalty data with tools like Klaviyo or Mailchimp

  • Trigger personalised emails like “You’ve earned a reward!” or “Your points are expiring soon”

  • Segment customers based on points earned or VIP status for smarter campaigns

This kind of integration helps you turn loyalty data into real marketing actions, without jumping between multiple systems. It’s seamless, scalable, and built for ecommerce.

If you’re already using Shopify Email, you can still send loyalty updates by leveraging tags and customer data synced from the app. And if you’re using a more advanced email platform like Klaviyo, the integration gets even deeper with event-based triggers.

If this helps, kindly mark it as a solution so others can find it too :blush: