Can someone share personal tips on writing a RFP?

Topic summary

Request for personal tips and first-hand experience on drafting a Request for Proposal (RFP) focused on identifying search engine optimization (SEO) opportunities and improving blog conversion rates.

  • Objectives: 1) Identify SEO opportunities. 2) Increase blog conversion rate.
  • Ask: Practical, experience-based advice from people who have written similar RFPs.
  • Clarifications: RFP = Request for Proposal. SEO = Search Engine Optimization. “Blog conversion” refers to turning blog visitors into desired actions (e.g., sign-ups, leads, purchases).
  • Status: No responses yet; no decisions, action items, or outcomes. Discussion remains open.
Summarized with AI on December 11. AI used: gpt-5.

I was tasked to write up a RFP and the goals are to identify the seo opportunities and increase the blog conversion. Whoever having experience with this or could share personal tips would be much appreciated.