Hi Community,
Did everyone see the news? OpenAI just enabled instant checkout within ChatGPT for Shopify stores.
This is huge. A customer can now go from asking for a product recommendation to completing a purchase without ever leaving the chat window.
The friction is just… gone. You can see a demo of it in action floating around on Reddit, and it’s as seamless as it sounds.
For merchants, the potential for increased conversion rates is massive. It’s a brand new, powerful sales channel opening up right before our eyes.
It got me excited and worried in the same breath since my main marketing model is affiliate marketing.
The entire industry is built on tracking a customer’s journey from a referral link to a completed purchase. If that entire journey now happens inside a third-party chat interface like ChatGPT, how do we ensure the right affiliate gets credit for the sale?
This is a huge opportunity for affiliates who create content that drives users to interact with a brand’s AI assistant. But if we can’t attribute the sales, the channel is dead on arrival for performance marketing.
It’s going to force our tools to evolve, and quickly. This is where I believe the most innovative app developers will shine.
That’s why I’m watching platforms like UpPromote, Social Snowball, and GoAffPro closely. These teams have a strong track record of adapting fast, and they’ll likely lead the way in building reliable attribution for this emerging channel.
This feels like the next frontier for e-commerce and affiliate marketing. What are your thoughts?
Do you see this as a major opportunity, or just a new tracking headache? Would love to hear how others are thinking about this. 