What percentage is the industry standard to give to content creators that sell your product through affiliate marketing? Or is a set dollar amount feasible?
Affiliate commission rates often vary based on product category, product price point, product margins, and the relationship between the affiliate and the brand. Based on those factors brands should set commission rates which allow them to still make a profit but also entice affiliates to promote their products.
While many brands choose to offer affiliates a percentage on the total order driven, a set dollar amount can provide more incentive for lower price point goods.