Custom collection page to display specific variants

Shopify Discussion
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Topic summary

A Shopify store owner is transitioning from individual products to variant-based products for apparel items with ~25 color options each. The challenge: creating a “new” collection page that displays only newly launched color variants (e.g., 3 new colors for one item) without showing all existing variants, while keeping other collection pages displaying parent products normally.

Proposed Solutions:

  • Metafield definitions approach: Use native Shopify metafields or automation apps (like Mechanic) to flag new vs. old variants, then modify theme display logic to show only flagged variants on specific collection pages.

  • Temporary standalone products: Create new variants as separate products temporarily, sync inventory between versions, and implement redirects to the main product page (requires SEO adjustments to avoid duplicate content).

  • Third-party apps: Specialized apps like “Stamp – Collection Variants” allow merchants to filter and display specific variants per collection based on custom criteria (color, style, etc.).

The discussion remains open with multiple implementation paths available, ranging from custom development to app-based solutions.

Summarized with AI on October 26. AI used: claude-sonnet-4-5-20250929.
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Hi all, I’m working on a store for a client and I’ve run across a bit of a snag.

The client has an apparel store, and each piece of apparel has many color variants (~25 per product). Previously they’ve had all variants as individual products, but that was a bad experience for customers, so we’ve been working to rebuild their store as products with variants.

The problem we’re running into is when they launch new colors, they want to have a collection page for “new” items that show the new variants. There could be three new colors for a single item. We’re looking for a way to display the new variants on this specific collection page without showing all the older variants as well.

There other collection pages (style, type) would remain as-is, showing the parent items with the variants accessible on their respective product pages.

Has anyone encountered this before?

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@PolitisDesign your gonna need either an app or use native metafield defintions(mfd’s) to indicate either new variants or old variants.

If this is a large process you’ll want to at least use an app to automate the logic to flag new variants , recommend usemechanic.

Then you can use the mfd’s in product loops to identity those variants and change the display logic which is typically the first available variant.

An alternative is to just make those new variants be standalone products temporarily and either just sync the inventory or sleight of hand between the collection display version and the prime version of the variant.

Remembering to create redirects if not syncing so customers go to the prime product, and adjust SEO logic to avoid duplicate content

If you need a consult or specialist support for either the theme part , or the automation scripting part contact me with details.

1 Like
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Hi @PolitisDesign

I’ve cross an article guide that can help you.

https://sections.design/blogs/shopify/different-product-images-on-collections

Also, I also suggest to check solutions that helps you with store management and eventually gain customer satisfaction and able to sell more.

Let me know if you need help. You may also check links below on our valuable apps that provide real-time solutions

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Third-party apps make it easy to separate variants. I own the Stamp – Collection Variants app , and we help merchants display variants separately on the collection page. You can customize the settings per collection to show or hide specific variants, filter variants, or separate them by specific options. For example, you can create a “Gold” collection and display only gold-related variants.