Customer Segments

Topic summary

A user seeks guidance on categorizing customer segments based on email engagement behaviors (opened, delivered, clicked, not opened).

Proposed Solution:

  • Utilize an email marketing app with built-in tracking capabilities
  • Monitor the app’s dashboard for automatic customer tags based on engagement (opened, clicked, didn’t open)
  • Create customer segments using these automatically applied tags
  • Optionally sync these segments back to Shopify for further use

The question includes a screenshot showing the segmentation interface, though specific details aren’t visible in the conversation text. The discussion remains open for additional input or clarification on implementation.

Summarized with AI on October 28. AI used: claude-sonnet-4-5-20250929.

Hi everyone, can you please help me with this!

How can I categorize customer segments based on their actions toward the emails they receive—for example: email opened, email delivered, email clicked, or email not opened?

Hi,

Hope this will help

  • Use an Email App with Tracking
  • At the Email App Dashboard, check automatically tagged (Opened,Clicked,Didn’t open)
  • Create Segments according to that
  • Sync Segments Back to Shopify (This is Optional)